Go ahead. Play with your food (packaging)

EUROPEAN PLASTICS NEWS

Published: April 30, 2014 10:03 am ET
Updated: April 30, 2014 10:08 am ET

Image By: Eggs Posure A/S Eggyplay comes from a joint venture of a Dutch packaging company and a Danish food specialist to develop new ideas in food packaging, including a building toy from egg containers.

Related to this story

Topics Sustainability, Europe, Food packaging

Dutch packaging company Twinpack BV has joined forces with Danish food manufacturer Hedegaard Foods A/S to create packaging company Eggs Posure A/S.

The companies say that Eggs Posure has been created to generate added value for the global egg industry by making innovative packaging concepts.

One of Eggs Posure’s products is already complete. Eggyplay is a polypropylene egg box design that can be re-used as a toy, go into a dishwasher or be recycled.

Once empty of eggs the colorful egg cartons the containers fit together to create fun toy building blocks for kids. The product is to be showcased at VIV Europe 2014 in the Netherlands.

Ivan Noes Jørgensen, CEO at Hedegaard Foods of Hadsund, Denmark, said of the partnership: “We can contribute in-depth knowledge of eggs, egg packaging, and sales, whereas Twinpack possesses specialist know-how within the manufacture and sale of packaging concepts worldwide. As such, we believe that Twinpack is a perfect match for us.”   

Twinpack is based in Noordwijkerhout, the Netherlands.

“Packaging designs such as for the egg industry are obviously a niche product, but when you have a global reach, niches can be very interesting,” Jørgensen said. “We aim to have a turnover that is firmly in the double digits within five years.”


Comments

Go ahead. Play with your food (packaging)

EUROPEAN PLASTICS NEWS

Published: April 30, 2014 10:03 am ET
Updated: April 30, 2014 10:08 am ET

Post Your Comments


Back to story


More stories

Image

Report: Brands are falling short on packaging sustainability

January 29, 2015 5:19 pm ET

Packaging in general, and plastic packaging in particular, has a long way to go in terms of recycling, according to a pair of environmental groups.    More

Image

Plastics News Now: Losing weight with style, plastics in the Dragons' Den

January 29, 2015 6:00 am ET

A 19-year-old entrepreneur brings business to a U.K. injection molder after winning support on TV's Dragons' Den, auto suppliers combine...    More

Image

African equity fund invests in Kenya's General Plastics

January 28, 2015 4:24 pm ET

An African investment fund specializing in agriculture has invested in Kenyan packaging firm General Plastics Ltd. to provide funds to expand in the...    More

Image

Plastics help Volt hit new target

January 28, 2015 1:54 pm ET

The 2016 Volt, unveiled at the North American International Auto Show in Detroit in January, features a sportier exterior design — GM calls it...    More

M&A deals in packaging hit record

January 28, 2015 1:49 pm ET

It's good to be in packaging these days. More precisely, it's good to be in packaging and decide to sell or merge.    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events