Engel reveals more details about Wintec expansion, growth plans for Asia

By Nina Ying Sun
Assistant Managing Editor

Published: May 13, 2014 12:53 pm ET
Updated: May 13, 2014 12:56 pm ET

Image By: Adsale Group Engel Holding GmbH will still sell presses under its own name in addition to its new Wintec brand.

Related to this story

Topics Asia, China, Injection Molding, Materials Suppliers, CHINAPLAS
Companies & Associations Engel Holding GmbH

SHANGHAI — Wintec is the secret weapon for Engel Holding GmbH to boost its market share in Asia — where it now sits below the global average for the world’s largest injection molding machine maker.

The family-owned business sent its top executives from Schwertberg, Austria, to Shanghai for the official launch of Wintec at Chinaplas April 23-26.

As Engel CEO Peter Neumann put it at the Chinaplas media day event: “Today is the birthday of Wintec. We are the parents of this product.”

As a part of the Engel Group, Wintec will function independently from Engel in Asia. It is specifically tasked with opening up sales in the commodity molders market.

Despite Asia’s strong growth and its overtaking the Americas as Engel’s second largest market after Europe, Engel’s market share here remains low at 11 percent, based on value. To put things in perspective, Engel claims 35 percent of the European market, 16 percent in Americas and 17 percent worldwide.

Wintec brings the potential to change that picture, Neumann said.

While Engel focuses on high-end applications with modular options, Wintec offers standardized machines for commodity producers — which is a big piece of the pie.

Engel’s chief sales officer, Christoph Steger, presented an interesting analysis of the injection molding machine market in Asia and China. He divided the market into five tiers: premium, technical molding, commodities, low-specs and low-tech.

The middle section, commodity molding, translates to 14,000 presses, or 33 percent of the Chinese market in 2013. Overall, the Asian commodity molding market is made up of 24,450 presses, which represent 38 percent of the total press fleet of 64,000 machines.

Wintec, with its dual-platen t-win model, is designed to tackle this sizable market segment.

The t-win presses, currently available in six sizes from 450 to 1,750 tons, deliver 23 percent higher productivity, 26 percent improved total cost of ownership, 63 percent less energy consumption and a 22 percent smaller footprint compared to local machines, according to Stefan Engleder, Engel’s chief technology officer.

The C2 control unit comes from Europe, and almost all other parts are localized.

The three main targets for highly standardized Wintec machines are white goods, automotive and other 2-platen applications, Wintec CEO Peter Auinger explained.

Wintec machines stick to high standards, albeit with reduced options, Neumann stressed.

The Changzhou plant for Wintec has 17,000 square meters of production floor space and 40,000 square meters of total area. It has the option to expand another 48,000 square meters.

The facility employs 100 and can produce 300 presses per year.

Separate from the Wintec operation, Engel has expanded its medical and packaging specialist team in Shanghai. Its new automation center in Shanghai serves to meet growing demand for automation production cells from Chinese customers.

“We expect China to be the biggest market for Engel in the future,” Neumann said.

Engel reported at Chinaplas that it reached $1.3 billion in sales in the 2013-2014 fiscal year. 


Comments

Engel reveals more details about Wintec expansion, growth plans for Asia

By Nina Ying Sun
Assistant Managing Editor

Published: May 13, 2014 12:53 pm ET
Updated: May 13, 2014 12:56 pm ET

Post Your Comments


Back to story


More stories

Image

Munson Machinery expanding assembly, testing operations

July 22, 2014 2:02 pm ET

Munson Machinery Co. Inc. is expanding its headquarters factory by about one-third in Utica, N.Y., where the company makes mixing, blending and size-...    More

Image

Better tariff strategy needed in India

July 22, 2014 12:39 pm ET

What's the best way for an emerging economy to strengthen an under-developed plastics industry? Protective tariffs around key sectors, or open the...    More

Image

DSM planning North American nylon plant

July 22, 2014 11:41 am ET

Materials firm Royal DSM NV plans to build a new nylon resin plant in North America, but no decision has been made on the plant's exact location.    More

Image

Illinois injection molder expands

July 21, 2014 1:23 pm ET

Automotive supplier All-Rite Industries Inc. has added two new injection molding machines to its operations.    More

Image

Super typhoon ravages South China

July 21, 2014 3:58 pm ET

Super Typhoon Rammasun, the most powerful typhoon that has landed in China in four decades, has left parts of South China devastated, and the local re...    More

Market Reports

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Plastics Recycling Market Review & Outlook 2014

This special report from Plastics News examines the North American plastics recycling industry and provides insight into indicators that impact market viability, including Resin pricing trends for virgin and recycled market material and historical Resin production trends for post- consumer and industrial waste.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events