Groups hope standardized signs will boost recycling rates

By Jim Johnson
Senior Staff Reporter

Published: June 18, 2014 4:20 pm ET
Updated: June 18, 2014 4:27 pm ET

Image By: Recycle Across America Recycle Across America and its Recycle Right campaign aims to improve recycling by making it easier to spot recycling spots with standardized signage.

Related to this story

Topics Public Policy Sustainability United States Recycling
Companies & Associations

There’s a new campaign under way to help standardize messaging on public recycling containers in an effort to boost the amount of material, including plastics, diverted from landfills.

TerraCycle, known for its work in finding new life for hard-to-recycle materials, is working with non-profit group Recycle Across America and Participant Media in a program to distribute standardized recycling labels in the United States.

The hopes are that standardized messaging will boost recycling rates.

As part of the Recycle Right campaign, the standardized recycling labels are designed to boost recycling rates by providing a clear message about what is accepted at each container.

News of the campaign comes as TerraCycle is promoting the debut of “Human Resources,” which is described as “a half-hour comedy that documents the nonstop, deadline-driven world of TerraCycle, a New Jersey-based company whose mission is to eliminate waste on a global scale.”

The show debuts Aug. 8 on the Pivot channel, which is part of Participant Media.

The Recycle Right campaign also includes informational videos, tips and what organizers calls practical solutions, including the standardized labels, to help boost recycling.

RAA Founder Mitch Hedlund, in a statement, had this to say about the labels. “It’s a deceivingly simple solution that creates exponential progress, and I think we’re all ready for some progress.”

Use of the stickers already has taken hold at 2,000 schools in the United States, including all public schools in Washington, D.C. Companies including Hallmark, Kohler, NBCUniversal, Procter & Gamble and SanDisk also are using them.

Estimates are that approximately 500,000 of the labels already are in place in the United States, Canada and Europe. The goal is to double that amount by the end of the year.

More information about the cost of the labels as well as the upcoming television show is available at www.takepart.com/humanresources.


Comments

Groups hope standardized signs will boost recycling rates

By Jim Johnson
Senior Staff Reporter

Published: June 18, 2014 4:20 pm ET
Updated: June 18, 2014 4:27 pm ET

Post Your Comments


Back to story


More stories

Image

Plastic sheeting, other relief supplies headed to Nepal

April 27, 2015 3:57 pm ET

Plastic tarpaulins to build shelters and solar-powered lamps were flown April 27 to Nepal as pleas for emergency relief supplies grew along with the...    More

Image

California may require more recycled content in bottles

April 24, 2015 11:16 am ET

California lawmakers are considering a pair of bills that would bump up the required recycled content in plastic bottles for beverage companies to...    More

Image

Study suggests infants at lower risk from BPA exposure than expected

April 23, 2015 4:58 pm ET

A new study shows that newborn babies may have less risk from bisphenol A exposure than originally thought.    More

Image

Michigan OSHA fines injection molder

April 23, 2015 4:09 pm ET

Michigan-based injection molder Grand Rapids Plastics Inc. faces $558,000 of fines following inspections from state regulators investigating the June ...    More

Image

Clopay Plastics suing Berry over breathable film trade secrets

April 23, 2015 2:08 pm ET

Clopay Plastics Products Co. is alleging Berry Plastics Group Inc. stole trade secrets involving its breathable film technology used for baby and adul...    More

Market Reports

North American Thermoformed Packaging Market Outlook & Review 2015

Our annual report provides a thorough review and analysis of economic and political conditions, emerging market trends, packaging design advances, materials pricing and sustainable packaging issues impacting supply and demand in the TP segment. Our analysts identify key drivers of growth and opportunities for processors to remain competitive in the years ahead through innovation, production efficiencies and more.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 15, 2015 - September 17, 2015Plastics Caps & Closures - September 2015

More Events