Finished with your Coke? Turn the empty bottle into a phone case.

Michael Stone
ADVERTISING AGE

Published: June 20, 2014 9:22 am ET
Updated: June 20, 2014 9:28 am ET

Image By: 3D Systems Corp. The Ekocycle, developed by 3D Systems Corp. and Coca-Cola Co., will use post-consumer PET for its material.

Related to this story

Topics Sustainability, Recycling, Rapid Prototyping
Companies & Associations 3D Systems Corp., Coca-Cola Co.

Coca-Cola Co. has teamed with 3D Systems Corp. and its chief creative director, the musician Will.i.am, to develop a 3-D printing system that uses PET from recycled Coke bottles.

The companies introduced the Ekocycle Cube during the Licensing Expo in Las Vegas, and said the Ekocycle will come with 25 ready to print concepts selected by Will.i.am, including smart phone covers, bracelets, vases and a birdhouse.

The companies did not say how much of the material used by the Ekocycle will come from 20-ounce Coke bottles, but 3D Systems of Rock Hill, S.C., expects this to be just the start. The company is also working on a 3-D printer for confections in partnership with Hershey's. 3D Systems will be responsible for the technology and the geometry of the confections while Hershey's will consult on use of chocolate and taste. Although the machine will take any type of chocolate, guidelines will be provided on how to achieve a Hershey's-quality outcome.

3-D printing is already making its way into is toys. Hasbro was very tight-lipped about its future plans for 3-D printing, but the marketer is definitely underway, especially after signing a deal with none other than 3D Systems back in February to bring some of its franchise characters to life.

MakerBot, another 3-D printing company, had a 3-D printer at the expo printing a character from its collection in partnership with Pretty Ugly, under which it will sell designs online for collectible Uglydolls. MakerBot and Pretty Ugly are hoping to grow with the offering as demand for 3-D printers increases.


Comments

Finished with your Coke? Turn the empty bottle into a phone case.

Michael Stone
ADVERTISING AGE

Published: June 20, 2014 9:22 am ET
Updated: June 20, 2014 9:28 am ET

Post Your Comments


Back to story


More stories

Image

Simple lightweighting in packaging, caps not so simple anymore

October 22, 2014 4:16 pm ET

The days of finding simple ways to remove additional weight — and costs — from plastic bottles are over, according to one expert.    More

Image

Unilever uses foaming in new bottle

October 22, 2014 1:35 pm ET

Foaming is a good alternative to thin-walling for reducing plastic use in consumer goods packaging, according to a Unilever plastics expert.    More

Image

Kraft Foods looks to inspire with HQ

October 22, 2014 12:15 pm ET

Bright and open, Kraft Foods' new headquarters in Northfield, Ill., looks more like a high-tech startup than a company that makes Kraft Macaroni &...    More

Image

Bioplastics, design join forces for SOMA

October 21, 2014 11:33 am ET

A polylactic acid made by Germany's Fraunhofer UMSICHT is a key part of the Soma home water filtration system, which its developers call the...    More

Image

Comar merging with Convergence Packaging

October 21, 2014 5:07 pm ET

A couple of plastic packaging companies owned by private investment firm Graham Partners are merging into a single entity.    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events