Finished with your Coke? Turn the empty bottle into a phone case.

Michael Stone
ADVERTISING AGE

Published: June 20, 2014 9:22 am ET
Updated: June 20, 2014 9:28 am ET

Image By: 3D Systems Corp. The Ekocycle, developed by 3D Systems Corp. and Coca-Cola Co., will use post-consumer PET for its material.

Related to this story

Topics Sustainability, Rapid Prototyping, Recycling
Companies & Associations 3D Systems Corp., Coca-Cola Co.

Coca-Cola Co. has teamed with 3D Systems Corp. and its chief creative director, the musician Will.i.am, to develop a 3-D printing system that uses PET from recycled Coke bottles.

The companies introduced the Ekocycle Cube during the Licensing Expo in Las Vegas, and said the Ekocycle will come with 25 ready to print concepts selected by Will.i.am, including smart phone covers, bracelets, vases and a birdhouse.

The companies did not say how much of the material used by the Ekocycle will come from 20-ounce Coke bottles, but 3D Systems of Rock Hill, S.C., expects this to be just the start. The company is also working on a 3-D printer for confections in partnership with Hershey's. 3D Systems will be responsible for the technology and the geometry of the confections while Hershey's will consult on use of chocolate and taste. Although the machine will take any type of chocolate, guidelines will be provided on how to achieve a Hershey's-quality outcome.

3-D printing is already making its way into is toys. Hasbro was very tight-lipped about its future plans for 3-D printing, but the marketer is definitely underway, especially after signing a deal with none other than 3D Systems back in February to bring some of its franchise characters to life.

MakerBot, another 3-D printing company, had a 3-D printer at the expo printing a character from its collection in partnership with Pretty Ugly, under which it will sell designs online for collectible Uglydolls. MakerBot and Pretty Ugly are hoping to grow with the offering as demand for 3-D printers increases.


Comments

Finished with your Coke? Turn the empty bottle into a phone case.

Michael Stone
ADVERTISING AGE

Published: June 20, 2014 9:22 am ET
Updated: June 20, 2014 9:28 am ET

Post Your Comments


Back to story


More stories

Image

Canadian thermoformer ICI gets new financial backing

August 26, 2014 3:11 pm ET

Innovative Composites International Inc. (ICI) will get a $1.5 million infusion in the form of a loan and equity funding to cover a corporate...    More

Image

Sonoco buys Germany's Weidenhammer, plans for thin-walled packaging growth

August 25, 2014 1:41 pm ET

Sonoco Products Co.'s acquisition of Weidenhammer Packaging Group GmbH of Germany includes plastic packaging technology that the company is targeting ...    More

Image

Private equity firm buys Berlin Packaging

August 25, 2014 11:36 am ET

Private equity firm Oak Hill Capital Partners plans to buy rigid packaging distributor Berlin Packaging LLC for $1.43 billion.    More

Image

A123 Systems re-energizes its future

August 25, 2014 10:40 am ET

Battery maker A123 Systems LLC has new leadership and a new strategy expected to help the company generate just above a net zero cash flow on revenue ...    More

Image

Composite bridge maker also leading the way in installation

August 22, 2014 1:21 pm ET

Lightweight, low maintenance and strong, fiber-reinforced polymer (FRP) bridge decks finally are crossing the line from specialty projects to wider ge...    More

Market Reports

Thermoformed Packaging 2014 Market Review & Outlook North America

This in-depth report analyzes economic and market trends, legislative/regulatory activity impacting supply and demand, business opportunities and threats, materials pricing, manufacturing technology, as well as growth strategies being implemented by thermoformed packaging companies.

Learn more

Pipe, Profile & Tubing Extrusion in North America 2014

U.S. demand for extruded plastics is expected to grow by 3 percent in 2014, with PVC remaining the largest segment.

Plastic pipe will post the strongest gains through 2018, continuing to take market share from competing materials in a range of markets.

Our latest market report provides in-depth analysis of current trends and their financial impact on the pipe, profile and tubing extrusion industry in North America.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events