Verstraete launches in-mold label developments

By Bill Bregar
Senior Staff Reporter

Published: July 2, 2014 1:06 pm ET
Updated: July 2, 2014 1:07 pm ET

Related to this story

Topics Product News

Verstraete IML of Maldegen, Belgium, has launched several in-mold labeling innovations in the past year, and company officials say the most popular one is DoubleSide and Metallic IML.

DoubleSided IML labels are printed on both sides, creating additional space for information such as suggestions about product use, recipe ideas, contests or information mandated by law.

Metallic IML gives the package a premium look, using cold foil. The paint, cosmetics, storage box and high-end food markets have shown much interest, according to Verstraete.

CEO Keon Verstraete said spending on packaging is increasing. “Brand owners’ marketing budgets are decreasing and should be spent wisely. Marketing managers have more and more difficulties on dividing their budgets over all kinds of advertising possibilities,” he said. “Fifteen years back in time, TV commercials and newspaper ads did their job. Today, the media is much more fragmented with the growth of multiple social media channels.” That leads to greater emphasis on package design, he said.

The company recently hired 40 employees to boost production.

www.verstraete-iml.com.


Comments

Verstraete launches in-mold label developments

By Bill Bregar
Senior Staff Reporter

Published: July 2, 2014 1:06 pm ET
Updated: July 2, 2014 1:07 pm ET

Post Your Comments


Back to story


More stories

Image

RJG buys UK training group G&A

September 30, 2014 11:10 am ET

G&A Moulding Technology Ltd., a United Kingdom-based training and consultancy group, has been bought by RJG Inc., the U.S.-based training business.    More

Plastics Machinery Group now offering injection presses

September 26, 2014 10:46 am ET

Solon, Ohio-based Plastics Machinery Group is expanding its machinery offerings by adding injection molding machines to its inventory and adding a...    More

Developments in capstocks for appearance, mechanical properties

September 26, 2014 10:40 am ET

Thermoforming Conference attendees learned the latest about capstocks, to improve cosmetics and mechanical properties of sheet.    More

Image

Swiss thermoforming machinery firm WM Wrapping setting up US office

September 25, 2014 2:21 pm ET

Thermoforming industry veteran Kent Johansson has a new gig: Running a U.S. facility for Swiss sheet line and thermoforming machinery maker WM...    More

Thermoformers may benefit from centralized pumps

September 25, 2014 2:02 pm ET

The thermoforming industry has grown up using individual vacuum pumps on each machine for vacuum forming, but companies should consider centralized pu...    More

Market Reports

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our industry analysis highlights macro industry trends and micro trends faced by companies that do business in Mexico. The report also provides key industry statistics and forecasts to anticipate future industry expansion.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events