Tetra Pak emphasizes renewable packaging materials in new campaign

By Jim Johnson
Senior Staff Reporter

Published: July 10, 2014 1:10 pm ET
Updated: July 10, 2014 1:59 pm ET

Image By: Tetra Pak Inc. Tetra Pak Inc.'s LightCap 30 is made from bio-based plastic and is engineered to require less plastic.

Related to this story

Topics Packaging, Sustainability

Tetra Pak Inc. is launching a new campaign to promote the importance of responsible material sourcing in the consumer products goods industry.

Dubbed “Moving To The Front,” the campaign seeks to place a focus on the use of renewable resources — packaging materials that can be regrown or replenished naturally — to protect world’s finite resources.

As part of the campaign, the company is out with a white paper, “What is Renewability in Packaging and Why Should We Care?”

The campaign is targeting suppliers, manufacturers, brand owners, non-government organizations and others to expand their focus beyond the middle and end of the packaging lifecycle “to the beginning,” the company said.

“While recycling will continue to be a key part of a restorative circular economy, it is not the only component,” said Elisabeth Comere, Vernon Hills, Ill.-based director of environment and governmental affairs at Tetra Pak, in a statement.

Tetra Pak is known as a supplier of shelf-stable aseptic packaging and processing equipment. Aseptic packaging is made from paperboard as well as layers of polyethylene and aluminum foil. The company has also begun using bio-based plastics for caps and film.

“As we have always seen it, renewability, which is using a resource that can be regrown or replenished naturally over time, such as paperboard-based packaging and bio-based polyethylene, can have a positive impact on our global economic stability and the ongoing health and biodiversity of our planet,” Comere said in the statement.

Tetra Pak said it does not want to mitigate the importance of paying attention to the middle or the end of the lifecycle, but instead wants to put emphasis on the beginning as well.

Shelf-stable cartons contain an average of 74 percent paper, 22 percent PE and 4 percent aluminum, according to the Carton Council, a group of manufacturers including Tetra Pak. Refrigerated cartons typically contain about 80 percent paper and 20 percent PE.

More information about the campaign and the white paper is available at http://www.doingwhatsgood.us/moving-to-the-front/


Comments

Tetra Pak emphasizes renewable packaging materials in new campaign

By Jim Johnson
Senior Staff Reporter

Published: July 10, 2014 1:10 pm ET
Updated: July 10, 2014 1:59 pm ET

Post Your Comments


Back to story


More stories

Image

French investment firm buys Alabama-based CSP Technologies

January 30, 2015 1:10 pm ET

A French investment firm has finalized a deal to buy CSP Technologies Inc., an Auburn, Ala., company that makes specialty plastics packaging.    More

Image

Report: Brands are falling short on packaging sustainability

January 29, 2015 5:19 pm ET

Packaging in general, and plastic packaging in particular, has a long way to go in terms of recycling, according to a pair of environmental groups.    More

Image

Profit dips at Bemis Co. Inc.

January 29, 2015 2:04 pm ET

Profit dipped for Bemis Co. Inc. for all of 2014, but were up during the fourth quarter in what the company's leader called a “pivotal year....    More

Image

Plastics News Now: Losing weight with style, plastics in the Dragons' Den

January 29, 2015 6:00 am ET

A 19-year-old entrepreneur brings business to a U.K. injection molder after winning support on TV's Dragons' Den, auto suppliers combine...    More

Image

African equity fund invests in Kenya's General Plastics

January 28, 2015 4:24 pm ET

An African investment fund specializing in agriculture has invested in Kenyan packaging firm General Plastics Ltd. to provide funds to expand in the r...    More

Market Reports

Plastics in Automotive: Innovation & Emerging Trends

This special report newly released by PN and sponsored by The Conair Group examines current trends in the use of plastics in automotive, materials innovations and the changing landscape. It includes a review of legislative/regulatory activity impacting vehicle development and lightweighting, market opportunities & challenges for mold and toolmakers, innovative design strategies being implemented by major OEMs and suppliers, as well as a review of key indicators in Canada, Mexico, Brazil and China.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molding Market Analysis & Processor Rankings

Plastics News BUNDLED package contains our in-depth Market Analysis of the Injection Molding segment. You will gain keen insight on current trends and our economic outlook.

As a BONUS this includes PN's updated 2014 database of North American Injection Molders RANKED by sales volume. Sort, merge, mail & prospect by end market, materials processed, region, # of plants and more.

Learn more

Upcoming Plastics News Events

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events