Tetra Pak emphasizes renewable packaging materials in new campaign

By Jim Johnson
Senior Staff Reporter

Published: July 10, 2014 1:10 pm ET
Updated: July 10, 2014 1:59 pm ET

Image By: Tetra Pak Inc. Tetra Pak Inc.'s LightCap 30 is made from bio-based plastic and is engineered to require less plastic.

Related to this story

Topics Packaging, Sustainability

Tetra Pak Inc. is launching a new campaign to promote the importance of responsible material sourcing in the consumer products goods industry.

Dubbed “Moving To The Front,” the campaign seeks to place a focus on the use of renewable resources — packaging materials that can be regrown or replenished naturally — to protect world’s finite resources.

As part of the campaign, the company is out with a white paper, “What is Renewability in Packaging and Why Should We Care?”

The campaign is targeting suppliers, manufacturers, brand owners, non-government organizations and others to expand their focus beyond the middle and end of the packaging lifecycle “to the beginning,” the company said.

“While recycling will continue to be a key part of a restorative circular economy, it is not the only component,” said Elisabeth Comere, Vernon Hills, Ill.-based director of environment and governmental affairs at Tetra Pak, in a statement.

Tetra Pak is known as a supplier of shelf-stable aseptic packaging and processing equipment. Aseptic packaging is made from paperboard as well as layers of polyethylene and aluminum foil. The company has also begun using bio-based plastics for caps and film.

“As we have always seen it, renewability, which is using a resource that can be regrown or replenished naturally over time, such as paperboard-based packaging and bio-based polyethylene, can have a positive impact on our global economic stability and the ongoing health and biodiversity of our planet,” Comere said in the statement.

Tetra Pak said it does not want to mitigate the importance of paying attention to the middle or the end of the lifecycle, but instead wants to put emphasis on the beginning as well.

Shelf-stable cartons contain an average of 74 percent paper, 22 percent PE and 4 percent aluminum, according to the Carton Council, a group of manufacturers including Tetra Pak. Refrigerated cartons typically contain about 80 percent paper and 20 percent PE.

More information about the campaign and the white paper is available at http://www.doingwhatsgood.us/moving-to-the-front/


Comments

Tetra Pak emphasizes renewable packaging materials in new campaign

By Jim Johnson
Senior Staff Reporter

Published: July 10, 2014 1:10 pm ET
Updated: July 10, 2014 1:59 pm ET

Post Your Comments


Back to story


More stories

Image

Coca-Cola sustainability report highlights PlantBottle usage

October 1, 2014 12:47 pm ET

Coca-Cola Co. has now distributed more than 25 billion PlantBottles since their introduction five years ago.    More

Image

Canadian plastics officials help with shoreline cleanup

October 1, 2014 2:35 pm ET

What's the plastics industry doing about litter? It's a good question, and given the political battles taking place around the world about product...    More

Image

OptiLedge taking Ikea's pallet replacement system to the next level

October 1, 2014 11:49 am ET

OptiLedge LLC is taking Ikea's plastic alternative to the traditional wooden pallet to the next level, making and marketing them globally.    More

Image

Blow molding machinery maker opens first plant in Taiwan

October 1, 2014 1:27 pm ET

Taiwanese equipment maker Kin Precision Industry Co. Ltd. has opened a 2,000-square-meter, 25-employee factory in Taichung, Taiwan, with an eye to...    More

Image

Global Plastics Summit puts PE prices in the spotlight

October 1, 2014 3:17 pm ET

Product manufacturers may start to shift away from polyethylene because of high prices, according to two major plastics processors.    More

Market Reports

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our industry analysis highlights macro industry trends and micro trends faced by companies that do business in Mexico. The report also provides key industry statistics and forecasts to anticipate future industry expansion.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events