Tetra Pak emphasizes renewable packaging materials in new campaign

By Jim Johnson
Senior Staff Reporter

Published: July 10, 2014 1:10 pm ET
Updated: July 10, 2014 1:59 pm ET

Image By: Tetra Pak Inc. Tetra Pak Inc.'s LightCap 30 is made from bio-based plastic and is engineered to require less plastic.

Related to this story

Topics Packaging, Sustainability

Tetra Pak Inc. is launching a new campaign to promote the importance of responsible material sourcing in the consumer products goods industry.

Dubbed “Moving To The Front,” the campaign seeks to place a focus on the use of renewable resources — packaging materials that can be regrown or replenished naturally — to protect world’s finite resources.

As part of the campaign, the company is out with a white paper, “What is Renewability in Packaging and Why Should We Care?”

The campaign is targeting suppliers, manufacturers, brand owners, non-government organizations and others to expand their focus beyond the middle and end of the packaging lifecycle “to the beginning,” the company said.

“While recycling will continue to be a key part of a restorative circular economy, it is not the only component,” said Elisabeth Comere, Vernon Hills, Ill.-based director of environment and governmental affairs at Tetra Pak, in a statement.

Tetra Pak is known as a supplier of shelf-stable aseptic packaging and processing equipment. Aseptic packaging is made from paperboard as well as layers of polyethylene and aluminum foil. The company has also begun using bio-based plastics for caps and film.

“As we have always seen it, renewability, which is using a resource that can be regrown or replenished naturally over time, such as paperboard-based packaging and bio-based polyethylene, can have a positive impact on our global economic stability and the ongoing health and biodiversity of our planet,” Comere said in the statement.

Tetra Pak said it does not want to mitigate the importance of paying attention to the middle or the end of the lifecycle, but instead wants to put emphasis on the beginning as well.

Shelf-stable cartons contain an average of 74 percent paper, 22 percent PE and 4 percent aluminum, according to the Carton Council, a group of manufacturers including Tetra Pak. Refrigerated cartons typically contain about 80 percent paper and 20 percent PE.

More information about the campaign and the white paper is available at http://www.doingwhatsgood.us/moving-to-the-front/


Comments

Tetra Pak emphasizes renewable packaging materials in new campaign

By Jim Johnson
Senior Staff Reporter

Published: July 10, 2014 1:10 pm ET
Updated: July 10, 2014 1:59 pm ET

Post Your Comments


Back to story


More stories

Image

Comar merging with Convergence Packaging

October 21, 2014 5:07 pm ET

A couple of plastic packaging companies owned by private investment firm Graham Partners are merging into a single entity.    More

Image

Report: SVP takes Klöckner Pentaplast off the market

October 21, 2014 4:19 pm ET

Plastic sheet leader Klöckner Pentaplast Group is no longer for sale, according to an Oct. 21 Reuters article.    More

Image

Wisconsin cast film maker buys Ohio blown film specialist

October 21, 2014 2:57 pm ET

A Midwest U.S. acquisition has created a company armed with two distinct film technologies: cast films and coextruded blown film constructions.    More

Image

Plastic particles showing up in Germany's Lake Constance

October 21, 2014 1:16 pm ET

While Fakuma 2014 exhibitors and visitors occupied themselves with topics like molding of micro-sized plastic parts during the show, the presence of...    More

Image

Bioplastics, design join forces for SOMA

October 21, 2014 11:33 am ET

A polylactic acid made by Germany's Fraunhofer UMSICHT is a key part of the Soma home water filtration system, which its developers call the “fi...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events