Oyo's reshoring means it can respond to plays on and off field

By Frank Antosiewicz
Correspondent

Published: July 15, 2014 1:58 pm ET
Updated: July 15, 2014 2:12 pm ET

Image By: Oyo Sportstoys Inc. Oyo Sportstoys Inc. had just a few days to get its team of mini-figures ready in time for baseball's All-Star game. Reshoring gave it the ability to act fast.

Related to this story

Topics Injection Molding, Reshoring, United States, Toys

When a major sports event, like the Major League All-Stars game is rapidly approaching, OYO Sportstoys Inc. needs to act fast. That’s why the company has moved most of its production of plastic sports action mini-figures back to the United States.

“Right now we’re getting ready for the All-Star game. The rosters were finalized [July 6] and we are able to individually personalize mini-figures for each player at the All-Star game. We’re able to get them assembled and shipped in two days so we have them all available,” said Mike Ewing, chief marketing officer at Acton, Mass.-based Oyo, in a recent phone interview.

He said the company moved most of its production this year back to the U.S. from China so that it could handle such an event. It also helps when a player is traded or changes teams. That way customers can get a favorite player in the correct team colors.

Ewing said the move was made so “we are able to respond in real-time.”

When Washington Nationals star Bryce Harper was assigned to the minor league Harrisville Senators for seven to nine games for post-surgery rehabilitation, Oyo offered a Harrisville Senators Harper figurine.

Image By: Oyo Sportstoys Inc. Oyo Sportstoys founder Tom Skripps

Oyo Sportstoys makes licensed plastic mini-figures with movable legs and arms that are meant to be played with and posed. The idea sprouted from a father-son visit to Fenway Park by founder Tom Skripps. They could not find a souvenir buildable toy. The company took the idea and licensed images from Major League Baseball and the MLB Players Association. It made its debut at the 2011 World Series and has since added the National Football League, college football and the National Hockey League to its series of figures.

Oyo also has created a series of videos posted on YouTube re-creating games and plays.

“We’re very humbled and excited about the growth of our demand,” said Ewing, noting that mini-figures are sold at many different sporting goods shops and other locations.

“We’ve sold several million mini-figures so far and we will grow something like six-eight times over year,” he said.

The company employs about 120.

Ewing said Oyo moved “the vast majority” of its production back to America, but still source some parts in China. He would not elaborate on the molding operations specifically.

Ewing said that the most popular figures have been the marquee players who are performing well or from teams that are successful, like the Seattle Seahawks, Denver Broncos, Chicago Black Hawks and Los Angeles Kings. The St. Louis Cardinals and Green Bay Packers have also big favorites.

He said that the company has also been gaining seed funding from investors, recently announcing that it had received $3 million in new funding and a total of $4.6 million to date. The money is to be used to create a vertically integrated ecommerce company.


Comments

Oyo's reshoring means it can respond to plays on and off field

By Frank Antosiewicz
Correspondent

Published: July 15, 2014 1:58 pm ET
Updated: July 15, 2014 2:12 pm ET

Post Your Comments


Back to story


More stories

Image

Residents ask court to close pipe maker

November 21, 2014 3:22 pm ET

Residents living by National Pipe & Plastics Inc.'s new factory in an industrial zone of Endicott, N.Y., say the facility has “devastated the...    More

Image

Small is beautiful in Nissei's newest press

November 21, 2014 2:14 pm ET

Responding to customer demand for flexibility, Japanese plastics-equipment manufacturer Nissei Plastic Industrial Co. Ltd. is demoing a caster-...    More

Image

Cartoonist Rich Williams: If I could make HDPE funny, my powers would be limitless

November 21, 2014 1:41 pm ET

For the past 25 years, Rich Williams has been a fixture in the Plastics News staff box, and on our editorial page. Rich “speaks” to our...    More

Image

Three advancements have driven injection molding technology

November 21, 2014 6:00 am ET

Injection molding technology has made major advances in the last 25 years, from largely a world of shoot-and-ship to doing as much as possible at the ...    More

Image

Need for skilled workers is unchanged, but method of finding them has

November 21, 2014 6:00 am ET

It's in the news nearly every day now: “How can manufacturing solve the skilled worker shortage? We need to get young people interested in manuf...    More

Market Reports

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events