Oyo's reshoring means it can respond to plays on and off field

By Frank Antosiewicz
Correspondent

Published: July 15, 2014 1:58 pm ET
Updated: July 15, 2014 2:12 pm ET

Image By: Oyo Sportstoys Inc. Oyo Sportstoys Inc. had just a few days to get its team of mini-figures ready in time for baseball's All-Star game. Reshoring gave it the ability to act fast.

Related to this story

Topics Injection Molding, Reshoring, United States, Toys

When a major sports event, like the Major League All-Stars game is rapidly approaching, OYO Sportstoys Inc. needs to act fast. That’s why the company has moved most of its production of plastic sports action mini-figures back to the United States.

“Right now we’re getting ready for the All-Star game. The rosters were finalized [July 6] and we are able to individually personalize mini-figures for each player at the All-Star game. We’re able to get them assembled and shipped in two days so we have them all available,” said Mike Ewing, chief marketing officer at Acton, Mass.-based Oyo, in a recent phone interview.

He said the company moved most of its production this year back to the U.S. from China so that it could handle such an event. It also helps when a player is traded or changes teams. That way customers can get a favorite player in the correct team colors.

Ewing said the move was made so “we are able to respond in real-time.”

When Washington Nationals star Bryce Harper was assigned to the minor league Harrisville Senators for seven to nine games for post-surgery rehabilitation, Oyo offered a Harrisville Senators Harper figurine.

Image By: Oyo Sportstoys Inc. Oyo Sportstoys founder Tom Skripps

Oyo Sportstoys makes licensed plastic mini-figures with movable legs and arms that are meant to be played with and posed. The idea sprouted from a father-son visit to Fenway Park by founder Tom Skripps. They could not find a souvenir buildable toy. The company took the idea and licensed images from Major League Baseball and the MLB Players Association. It made its debut at the 2011 World Series and has since added the National Football League, college football and the National Hockey League to its series of figures.

Oyo also has created a series of videos posted on YouTube re-creating games and plays.

“We’re very humbled and excited about the growth of our demand,” said Ewing, noting that mini-figures are sold at many different sporting goods shops and other locations.

“We’ve sold several million mini-figures so far and we will grow something like six-eight times over year,” he said.

The company employs about 120.

Ewing said Oyo moved “the vast majority” of its production back to America, but still source some parts in China. He would not elaborate on the molding operations specifically.

Ewing said that the most popular figures have been the marquee players who are performing well or from teams that are successful, like the Seattle Seahawks, Denver Broncos, Chicago Black Hawks and Los Angeles Kings. The St. Louis Cardinals and Green Bay Packers have also big favorites.

He said that the company has also been gaining seed funding from investors, recently announcing that it had received $3 million in new funding and a total of $4.6 million to date. The money is to be used to create a vertically integrated ecommerce company.


Comments

Oyo's reshoring means it can respond to plays on and off field

By Frank Antosiewicz
Correspondent

Published: July 15, 2014 1:58 pm ET
Updated: July 15, 2014 2:12 pm ET

Post Your Comments


Back to story


More stories

Image

Bankruptcy court confirms GSE reorganization plan

July 29, 2014 4:01 pm ET

The U.S. Bankruptcy Court in Wilmington, Del., has confirmed the reorganization plan for geomembranes maker GSE Environmental Inc.    More

Image

Vinyl siding's lead slips, but industry pushing back

July 29, 2014 2:04 pm ET

Vinyl siding continues to be the top cladding choice for home builders and remodelers but fiber cement is gaining ground — at an alarming rate...    More

Image

Universal Polymer beefing up capabilities through acquisition

July 29, 2014 12:04 pm ET

Universal Polymer & Rubber Ltd. is growing again and adding to its capabilities, this time via another acquisition and a plant expansion.    More

Image

One51 adding injection molder Straight to its bin molding portfolio

July 29, 2014 10:12 am ET

Dublin-based One51 plc has had its purchase of British trash bin maker Straight plc cleared by the United Kingdom's Competition and Markets Authority.    More

Image

Acquisition expands Rieke Packaging's stake in Asia

July 28, 2014 4:39 pm ET

Diversified rigid packaging components producer Rieke Packaging Systems now has a bigger footprint in Asia.    More

Market Reports

Plastics Recyclers Data Report & Directory

This exclusive MS Excel database contains all the companies from Plastics News' ranking of top North American Recyclers and Brokers by reprocessed volume and also includes a directory with materials processes, services offered and company contact information. Data is based on primary research by PN editorial staff.

Learn more

2014 Injection Molding Industry Report

GROWTH, OPPORTUNITY IN SIGHT FOR INJECTION MOLDERS IN 2014

In the wake of the economic turbulence earlier in this decade, molders today find themselves in much better shape. Molders are gaining a competitive advantage by investing in people, equipment and seeking inroads into new markets on a global scale.

Growth in the injection molding industry is going to be driven by low financing costs and a continued move to reshore some business.

Learn more

Shale Gas Market - Analysis of North American Region

This report highlights the impact of shale-based natural gas on the North American plastics market and features an in-depth analysis of production trends in the United States during 2013 and a forecast for 2014 and beyond.

Learn more

Upcoming Plastics News Events

September 10, 2014 - September 12, 2014Plastics Caps & Closures 2014

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

More Events