Beer maker Carlsberg enlists suppliers for 'upcycling' project

EUROPEAN PLASTICS NEWS

Published: July 22, 2014 11:14 am ET
Updated: July 22, 2014 11:20 am ET

Image By: Carlsberg Breweries A/S Germany's RKW makes the shrink wrap film for Carlsberg beer cans.

Related to this story

Topics Sustainability, Packaging, Film & Sheet, Recycling

Carlsberg Breweries A/S in Denmark has started an ambitious project with its suppliers to optimize its packaging for the purpose of “upcycling.”

The program is organized through the Copenhagen-based Carlsberg Circular Community and involves metal, glass, paperboard and plastics packaging companies. The plastics suppliers are RKW of Frankenthal, Germany, which makes shrink wrap for Carlsberg cans, and Petainer, the Peterborough, England-based main supplier of PET preforms for Carlsberg’s DraughtMaster draft beer keg.

A Cradle to Cradle approach is being followed by Carlsberg, which is working with Prof Michael Braungart, creator of the C2C concept, and EPEA in Germany. C2C promotes upcycling, in which materials are reused in a way that increases their value or benefit to the environment. 

Simon Hoffmeyer Boas, senior CSR manager at Carlsberg, said the project, which was launched in January, is in its first stage of assessing existing packaging for its potential to be optimized for upcycling. Extensive information is being gathered about materials and component chemicals down to the level of 100 parts per million, he told EPN. 

The process could show that some components used in the materials are not optimal from the C2C perspective. “What there will be at the end of the process is a positive list of materials and components,” he said.

Image By: Carlsberg Breweries A/S The multi-layer DroughtMaster container made by Petainer means a more complicated recycling and upcycling process.

There are technical hurdles in Carlsberg’s project, such as the challenge presented by the barrier technologies used in the DraughtMaster PET keg. Hoffmeyer Boas said the C2C assessment looks at a product in its totality and acknowledged the complexity involved in the assessment.

The project must also deal with complexity in the supply chain, with Carlsberg’s suppliers needing to consult their own suppliers for data. Hoffmeyer Boas said that in order to make progress in gathering the data, non-disclosure agreements between companies have been necessary. Data goes to EPEA and is not seen by Carlsberg.

In a statement, Annemieke Hartman-Jemmett, commercial strategy director at Petainer, said: “We’ve worked really closely with Carlsberg to optimize the design of the DraughtMaster keg, so it’s exciting to see them including this product as part of the Carlsberg Circular Community.”

The project is still at an early stage, so it is not yet clear what applications upcycled material would be used for, or how the project will change Carlsberg’s packaging materials.

Using recycled plastics in future packaging is a possibility, said Hoffmeyer Boas, when asked by EPN. The important point is that recycled material is optimized for upcycling, he said.


Comments

Beer maker Carlsberg enlists suppliers for 'upcycling' project

EUROPEAN PLASTICS NEWS

Published: July 22, 2014 11:14 am ET
Updated: July 22, 2014 11:20 am ET

Post Your Comments


Back to story


More stories

Image

Investment firm buys Ontario cap molder

October 23, 2014 2:01 pm ET

A company whose varied interests include food and refrigerated transportation businesses is now moving into plastic caps.    More

Image

FTC warns bag makers to take care before making biodegradeability claims

October 23, 2014 12:30 pm ET

Makers of oxodegradable or oxo-biodegradable plastic bags should consider themselves on notice, according to the U.S. Federal Trade Commission.    More

Image

Bemis reports record quarterly profit

October 23, 2014 1:06 pm ET

Bemis Company Inc. saw record per-share earnings from continuing operations during the third quarter, but charges associated with the divestiture of...    More

Image

Packaging specialist Amcor hits sustainability goals ahead of schedule

October 23, 2014 11:15 am ET

Global packaging company Amcor Ltd. has achieved its waste reduction goals two years ahead of schedule, according to the company's new sustainability ...    More

Image

Plastics News Now: Arburg's 3-D printing machine hitting the market

October 23, 2014 9:03 am ET

Chrysler is hiding design elements in parts, Amcor teams up with Method for a molding and filling plant and Arburg's Freeformer attracts attention at ...    More

Market Reports

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Plastics Caps & Closures Market Report

The annual recap of top trends and future outlook for the plastics caps & closures market features interviews with industry thought leaders and Bill Wood’s economic forecast of trends in growing end markets. You will also gain insight on trends in caps design, materials, machinery, molds & tooling and reviews of mergers & acquisitions.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events