Beer maker Carlsberg enlists suppliers for 'upcycling' project

EUROPEAN PLASTICS NEWS

Published: July 22, 2014 11:14 am ET
Updated: July 22, 2014 11:20 am ET

Image By: Carlsberg Breweries A/S Germany's RKW makes the shrink wrap film for Carlsberg beer cans.

Related to this story

Topics Sustainability, Packaging, Film & Sheet, Recycling

Carlsberg Breweries A/S in Denmark has started an ambitious project with its suppliers to optimize its packaging for the purpose of “upcycling.”

The program is organized through the Copenhagen-based Carlsberg Circular Community and involves metal, glass, paperboard and plastics packaging companies. The plastics suppliers are RKW of Frankenthal, Germany, which makes shrink wrap for Carlsberg cans, and Petainer, the Peterborough, England-based main supplier of PET preforms for Carlsberg’s DraughtMaster draft beer keg.

A Cradle to Cradle approach is being followed by Carlsberg, which is working with Prof Michael Braungart, creator of the C2C concept, and EPEA in Germany. C2C promotes upcycling, in which materials are reused in a way that increases their value or benefit to the environment. 

Simon Hoffmeyer Boas, senior CSR manager at Carlsberg, said the project, which was launched in January, is in its first stage of assessing existing packaging for its potential to be optimized for upcycling. Extensive information is being gathered about materials and component chemicals down to the level of 100 parts per million, he told EPN. 

The process could show that some components used in the materials are not optimal from the C2C perspective. “What there will be at the end of the process is a positive list of materials and components,” he said.

Image By: Carlsberg Breweries A/S The multi-layer DroughtMaster container made by Petainer means a more complicated recycling and upcycling process.

There are technical hurdles in Carlsberg’s project, such as the challenge presented by the barrier technologies used in the DraughtMaster PET keg. Hoffmeyer Boas said the C2C assessment looks at a product in its totality and acknowledged the complexity involved in the assessment.

The project must also deal with complexity in the supply chain, with Carlsberg’s suppliers needing to consult their own suppliers for data. Hoffmeyer Boas said that in order to make progress in gathering the data, non-disclosure agreements between companies have been necessary. Data goes to EPEA and is not seen by Carlsberg.

In a statement, Annemieke Hartman-Jemmett, commercial strategy director at Petainer, said: “We’ve worked really closely with Carlsberg to optimize the design of the DraughtMaster keg, so it’s exciting to see them including this product as part of the Carlsberg Circular Community.”

The project is still at an early stage, so it is not yet clear what applications upcycled material would be used for, or how the project will change Carlsberg’s packaging materials.

Using recycled plastics in future packaging is a possibility, said Hoffmeyer Boas, when asked by EPN. The important point is that recycled material is optimized for upcycling, he said.


Comments

Beer maker Carlsberg enlists suppliers for 'upcycling' project

EUROPEAN PLASTICS NEWS

Published: July 22, 2014 11:14 am ET
Updated: July 22, 2014 11:20 am ET

Post Your Comments


Back to story


More stories

Image

Cardia closing new film plant in Brazil

March 6, 2015 10:05 am ET

Australia-based bioplastics and film company Cardia Bioplastics Ltd. will close its Brazil manufacturing plant and invest instead in its Asia-Pacific ...    More

Image

Pactiv expanding in North Carolina

March 5, 2015 4:18 pm ET

Pactiv LLC is spending more than $24 million on an expansion project in North Carolina that will create 59 new jobs.    More

Image

LiquiForm looks to fundamentally change blow molding process for bottles

March 5, 2015 12:13 pm ET

Those in the know are lifting the veil, just a bit, on fledgling technology being developed that would fundamentally change the way plastic bottles...    More

Image

VisiPak adds to customer mix, product offerings with Tulox acquisition

March 5, 2015 2:19 pm ET

VisiPak has acquired Tulox Plastics Corp., a maker of clear plastic packaging.    More

Image

Bigger doors, windows gain appeal

March 5, 2015 11:43 am ET

Door and window manufacturers are continuing to super-size product lines to make a grander first impression at main entrances and to expand vista view...    More

Market Reports

Flexible Packaging Trends in North America

North America represents about 30 percent of the global consumption of flexible packaging. Annual growth in this region is forecast at 4 percent during the next 5 years.

For more insight on growth opportunities, drivers of growth and the outlook for 2015, download this report.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 billion plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

More Events