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Forest products firm buys wood, vinyl windows makers

By: Catherine Kavanaugh

August 5, 2014

Sierra Pacific Industries (SPI), a family-owned forest products company based in Anderson, Calif., completed its purchase of HWD Acquisitions Inc., which makes Hurd and Superseal windows and doors, from the private equity firm Longroad Asset Management LLC.

The acquisition gives SPI its first line of vinyl windows and patio doors via Superseal’s products, additional manufacturing facilities, a presence in the central and eastern regions of the United States, and access to international markets.

Terms were not disclosed for the deal, which SPI says creates the most vertically integrated window company in the industry.

SPI owns and manages 1.9 million acres of timberland in California and Washington. The company says it is the second largest producer of lumber and largest manufacturer of millwork in the United States. From tress to finished products, SPI oversees a huge supply chain.

Medford, Wis.-based HWD makes products under the Hurd and Superseal brands and does business as Hurd Windows & Doors. HWD acquired Hurd’s assets, including two factories in Medford and Merrill, Wis., in 2008. Three years later, Hurd bought New Jersey-based Superseal Manufacturing Co. as part of a strategy to broaden its mix of wood products with a vinyl line for the replacement window market. The New Jersey facility became a distribution center.

Hurd upgraded the equipment and building in Merrill to convert it for Superseal production in 2012. Superseal’s headquarters moved there but it operated as an independent subsidiary because of strong brand recognition. Superseal products have been on the market for more than 50 years.

The current line of Superseal windows and patio doors come in a wide variety of styles, sizes, shapes and colors with a range of decorative and energy-efficient glazing options.

SPI purchased HWD Acquisitions from Connecticut-based Longroad Asset Management LLC, an investment firm that held Hurd for six years. Hurd products are sold through 400 distributors in the United States, Canada and 20 countries.

In the last six years, Hurd’s market share has doubled, according to an SPI news release. SPI will keep both the Hurd and Superseal brands to diversify its product offerings. No details were given but SPI says it also plans to make capital investments to grow the combined SPI/Hurd company.

“We invest in trees that take 60 years to mature. So we always take a long-term view of business,” SPI President George Emmerson said in a news release.

SPI is a third-generation, family-owned business with lines of wood and aluminum-clad windows and doors. The company follows forest management practices that meet standards of the independent Sustainable Forestry Initiative.