Group launches new ads to derail California plastic bag ban

By Gayle S. Putrich
Staff Reporter

Published: August 5, 2014 3:15 pm ET
Updated: August 5, 2014 3:20 pm ET

Image By: American Progressive Bag Alliance The American Progressive Bag Alliance uses clowns in a new ad aimed and halting a bag ban in California.

Related to this story

Topics Sustainability, Public Policy, Film & Sheet, United States
Companies & Associations Society of the Plastics Industry Inc.

As the California state legislature prepares to close out its legislative session, opponents to a bill that would ban single-use thin film bags at retailers statewide are turning up the heat.

The American Progressive Bag Alliance (APBA) launched a six-figure online, television and radio ad blitz in Sacramento, building on an ad campaign begun in May to oppose Senate Bill 270, the latest in a years-long string of bag ban attempts, sponsored by Sen. Alex Padilla (D-Pacioma).

“SB 270 is perhaps the most flawed and intentionally misleading bill currently in front of the California legislature,” said Lee Califf, APBA executive director. “We are running these new ads to encourage Californians to call their legislators in opposition to a bill that will kill manufacturing jobs and scam consumers so grocers can collect billions in bag fees from their customers, without providing any public benefit.”

The first ad, “Clowns,” highlights what APBA calls “the ridiculousness and environmental hypocrisy” of the bill, which, if passed, would mean Californians would pay at least 10 cents at grocery stores for each reusable plastic or recycled paper bag from the grocery store, and single-use plastic bags would be prohibited under the bill. “Reusable” bags would be defined as those rated for 125 uses — which APBA points out are five times thicker and much worse for the environment than traditional single-use grocery bags — and made of at least 20 percent recycled plastic at first, ultimately going up to 40 percent recycled content. In 2016, the prohibition would be extended to pharmacies and liquor stores, if the bill passes.

The second ad, called “Scam,” calls the bill “a dirty deal” and a “bag scam” between politicians and the California Grocers Association that would line their pockets with campaign donations and fees while costing consumers money and some of the more than 2,000 plastic bag manufacturing and recycling jobs in the state.

“The plastic bag manufacturing and recycling industry will continue to advocate for our employees in the face of misguided, job-killing legislation,” Califf said. “And we continue to call on members of the legislature and key stakeholders to work collaboratively on a responsible approach that protects jobs and consumers, while also benefiting the environment.”

The bill is the ninth crack at a statewide bag ban in California, this time with the support of the grocers association and a provision that seeks to addresses industry opposition to previous attempts by creating a $2 million grant pool from state recycling funds. Plastic bag makers would be able to apply for grants to retrain workers or reorganize operations to make bags that would meet the new state-wide requirements.

The APBA's clown-themed advertisement.


Comments

Group launches new ads to derail California plastic bag ban

By Gayle S. Putrich
Staff Reporter

Published: August 5, 2014 3:15 pm ET
Updated: August 5, 2014 3:20 pm ET

Post Your Comments


Back to story


More stories

Image

Louisiana molder expands into former Yoo-hoo bottling plant

October 31, 2014 1:51 pm ET

Noble Plastics Inc. plans to expand its manufacturing capabilities with the purchase of a former Yoo-hoo bottling plant in Opelousas, La., eight...    More

Image

Hong Kong injection molding equipment maker enters US market

October 31, 2014 1:39 pm ET

Hong Kong-based L.K. Technology Holdings Ltd. is entering the North American plastics processing market with a line of its eXcel injection molding...    More

Image

Comco Plastics in bitter lawsuit with former VP

October 31, 2014 2:17 pm ET

Comco Plastics Inc. is suing a former vice president of sales, his wife, the company they started and a former supplier, in part for allegedly...    More

Image

Packaging veteran Piercy takes over at R&B

October 31, 2014 12:30 pm ET

R&B Plastics Machinery LLC, which makes blow molding machines and single-screw extruders in Saline, has named 21-year packaging veteran Fred Piercy...    More

Image

Coca-Cola closing its recycling division

October 30, 2014 3:50 pm ET

Beverage giant says it wants to work with suppliers    More

Market Reports

Pipe, Profile & Tubing Extrusion Market Trends

This report provides in-depth analysis of current trends, statistics and innovations in product design and production impacting the PP&T industry in North America.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Plastics in Mexico - State of the Industry Report

This report analyzes the $20 million dollar plastics industry in Mexico including sales of machinery & equipment, resins and finished products.

Our analysts provide insight on business trends, foreign investment, top end markets and plastics processing activity. The report also provides important data on exports, production, employment and value of plastics products manufactured.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events