Group launches new ads to derail California plastic bag ban

By Gayle S. Putrich
Staff Reporter

Published: August 5, 2014 3:15 pm ET
Updated: August 5, 2014 3:20 pm ET

Image By: American Progressive Bag Alliance The American Progressive Bag Alliance uses clowns in a new ad aimed and halting a bag ban in California.

Related to this story

Topics Sustainability, Public Policy, Film & Sheet, United States
Companies & Associations Society of the Plastics Industry Inc.

As the California state legislature prepares to close out its legislative session, opponents to a bill that would ban single-use thin film bags at retailers statewide are turning up the heat.

The American Progressive Bag Alliance (APBA) launched a six-figure online, television and radio ad blitz in Sacramento, building on an ad campaign begun in May to oppose Senate Bill 270, the latest in a years-long string of bag ban attempts, sponsored by Sen. Alex Padilla (D-Pacioma).

“SB 270 is perhaps the most flawed and intentionally misleading bill currently in front of the California legislature,” said Lee Califf, APBA executive director. “We are running these new ads to encourage Californians to call their legislators in opposition to a bill that will kill manufacturing jobs and scam consumers so grocers can collect billions in bag fees from their customers, without providing any public benefit.”

The first ad, “Clowns,” highlights what APBA calls “the ridiculousness and environmental hypocrisy” of the bill, which, if passed, would mean Californians would pay at least 10 cents at grocery stores for each reusable plastic or recycled paper bag from the grocery store, and single-use plastic bags would be prohibited under the bill. “Reusable” bags would be defined as those rated for 125 uses — which APBA points out are five times thicker and much worse for the environment than traditional single-use grocery bags — and made of at least 20 percent recycled plastic at first, ultimately going up to 40 percent recycled content. In 2016, the prohibition would be extended to pharmacies and liquor stores, if the bill passes.

The second ad, called “Scam,” calls the bill “a dirty deal” and a “bag scam” between politicians and the California Grocers Association that would line their pockets with campaign donations and fees while costing consumers money and some of the more than 2,000 plastic bag manufacturing and recycling jobs in the state.

“The plastic bag manufacturing and recycling industry will continue to advocate for our employees in the face of misguided, job-killing legislation,” Califf said. “And we continue to call on members of the legislature and key stakeholders to work collaboratively on a responsible approach that protects jobs and consumers, while also benefiting the environment.”

The bill is the ninth crack at a statewide bag ban in California, this time with the support of the grocers association and a provision that seeks to addresses industry opposition to previous attempts by creating a $2 million grant pool from state recycling funds. Plastic bag makers would be able to apply for grants to retrain workers or reorganize operations to make bags that would meet the new state-wide requirements.

The APBA's clown-themed advertisement.


Comments

Group launches new ads to derail California plastic bag ban

By Gayle S. Putrich
Staff Reporter

Published: August 5, 2014 3:15 pm ET
Updated: August 5, 2014 3:20 pm ET

Post Your Comments


Back to story


More stories

Image

Thomson Plastics opens N.C. plant

November 20, 2014 3:12 pm ET

Custom injection molder Thomson Plastics Inc. has opened a new manufacturing facility in Lexington, N.C.    More

Image

PET film maker Evertis expanding production in Mexico, Brazil, Portugal

November 20, 2014 2:52 pm ET

Evertis, a PET film maker, is expanding production at plants in Mexico, Brazil and Portugal, the company said.    More

Image

New York City officials avoid taking a stand on plastic bag fee

November 20, 2014 11:28 am ET

New York Mayor Bill de Blasio's administration claimed Nov. 19 to be committed to dramatically reducing plastic bag consumption in New York City, but ...    More

Image

Agilyx facing nearly $50,000 in fines from Oregon DEQ

November 20, 2014 11:59 am ET

Agilyx Corp., a plastic waste-to-oil company, is facing nearly $50,000 in fines for alleged hazardous waste violations at its Tigard, Ore., research...    More

Image

Environmental group focusing on producer responsibility in packaging

November 20, 2014 11:04 am ET

Athens, Ga.-based environmental group Upstream is out with a new paper entitled “Advancing Local Government's Interests through Extended Produce...    More

Market Reports

Plastics in Brazil - State of the Industry Report

This in-depth report examines the Brazilian plastics industry from a historical and geographical context. Our analysts provide insight on economic trends and forecasts, growing manufacturing sectors that utilize plastics, private investment opportunities, market environment challenges, and innovations in R&D.

Data tables and charts on producer prices, trade, plastics production and end market indicators is also included.

Learn more

Plastics Recycling Trends in North America

This report is a review and analysis of the North American Plastics Recycling Industry, including key trends and statistics based on 2013 performance. We examine market environment factors, regulatory issues, industry challenges, key drivers and emerging trends in post-consumer and post-industrial recycling.

Learn more

Injection Molders Market Report & Ranking 2014

This special package contains our 132-page 2014 Market Report on the Injection Molding segment and our exclusive 2014 RANKINGS database of 500+ Injection Molders for a discounted package price.

Learn more

Upcoming Plastics News Events

January 14, 2015 - January 14, 2015Plastics in Automotive

February 4, 2015 - February 6, 2015Plastics News Executive Forum 2015

June 2, 2015 - June 3, 2015Plastics Financial Summit - Chicago 2015

September 16, 2015 - September 18, 2015Plastics Caps & Closures - September 2015

October 27, 2015 - October 29, 2015Plastics Financial Summit - New York - 2015

More Events