Our research indicates a shift among plastics industry marketers toward investing more in digital channels to meet their marketing goals. While the traditional channels of marketing will likely see reduced investments moving forward, they still deliver an ROI that these marketers value.
We surveyed corporate and marketing personnel at companies ranging in size from under $500,000 in annual revenue to over $100 million dollars, to understand current marketing practices, success factors, challenges and the changing landscape of B2B marketing in the plastics world.
Download the 'U.S. Plastics Industry State of B2B Marketing Report' for more insights on marketing trends in 2016.