PN Custom Market Research Services

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Plastics News Custom Research is designed to meet each client’s specific business objectives and research goals.  Our experienced team of analysts will work with key stakeholders to define the scope and goals of the project and design an appropriate research solution.

Some Questions Research Can Answer:

Benchmark/Tracking Study

• Over time, what is happening to my brand image? Is it moving towards where I want it to be?

Purchase Behavior & Trends

• How do customers make their purchase decisions and what are the key drivers in your category?

Customer Experience

• How well does your business model meet customer needs & expectations?  What drives satisfaction?

Positioning

• What is my company’s (product’s) brand awareness/image and competitive advantage?

Market Size/Share

• What is the size of the industry, category segments and how does my company or product(s) fit in?

Contact us to get started today at 313-446-6761 or ktrost@crain.com

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