As editor of Anheuser-Busch Cos. and the Daytona International Speedway have come up with a plan to encourage fans at the Daytona 500 to recycle plastic and aluminum containers.
Basically, campers who enter the infield and a campground at the Speedway will get plastic recycling bags. When the bags are full, campers can turn them in for Dale Earnhardt Jr. posters and other race merchandise.
Even if adults won't bother, I bet kids at the race will recycle containers to exchange for some free race stuff. This looks like an idea worth emulating at other special events.