Here's some ammunition for blow molders trying to win converts to plastic bottles.

The Reading, Pa., Eagle has a story today revealing that when a local school district switched from paperboard to 8-ounce plastic bottles, students drank nearly 13 percent more milk.

Candice E. Hartranft, food service director for the Conrad Weiser School District, told the paper: "It tastes better out of the plastic. When students can see the color, it looks more appealing.”

Hartranft was honored with a 2006 Dairy Excellence Award from the Dairy Councils of Pennsylvania. The award recognizes success in getting children to drink milk.