As editor of Cereplast Inc. had pretty big plans to feature its bio-based renewable plastics at the Live Earth Rio de Janeiro concert on July 7. But things didn't work out.
The Hawthorne, Calif.-based company sent out a news alert late today explaining the problem:
As a follow up to the press release sent to you on Tuesday, July 3rd, the Cereplast products -- 27,000 cups, 10,000 forks and 10,000 spoons -- made from biodegradable and compostable bio-based plastic resin were shipped to the Live Earth Concert in Rio de Janeiro, but unfortunately were not able to be used. Cereplast fulfilled the Live Earth order but shipping logistics prevented the products from arriving at the concert venue on-time.
Oops. I actually was going to blog on the company's participation in the event before I found out that things didn't work out, so I don't feel too bad about mentioning the problem. Cereplast puts out a lot of news releases -- it is one of the few companies I've seen that puts out a news release when a trade newspaper or magazine mentions them in a story.
But I have to take my hat off to them for this one.
On the processing side, according to Cereplast's earlier release, Glens Falls, N.Y.-based GenPak LLC supplied the cups for the concert.