Is this for real? A Trenton, N.J.-based company called TerraCycle Inc. is reusing plastic containers to package worm poop (which it sells as a plant food), as well as products like bird feeders. The company even takes rarely recycled plastic containers like yogurt tubs and drink pouches.

And -- get this -- they're even willing to pay a few cents for the packages!

I discovered the company through this brief in The Independent Weekly, a Durham, N.C., newspaper. The story sounded a bit incredible -- who actually pays for used yogurt cups? -- so I surfed over to the company's Web site for more information. Check it out for pictures of how the company re-uses plastic bottles, and for details on how groups can generate money by collecting certain used containers and sending them to TerraCycle for recycling.

This looks like a nice "sustainability" story for plastics packaging.