As managing editor of How many times have you ripped open a bag of breakfast cereal and ended up with crunchy flakes all over the table -- or the floor? Sonoco Products Co. has a new packaging concept that solves that problem, according to this report from WBTW News in Florence, S.C.
"Changing out of the bag-n-box is something people have talked about for years, but people haven't been successful in making a conversion," said Sonoco market segment manager Derek Trader. The company's new product is called the Linearpak. It has a built-in barrier, a flip-top resealable lid, and no bag.
I've seen companies try to tackle this problem before, but breakfast cereal packaging hasn't really changed much over the past few decades. If a major cereal manufacturer tries out the Linearpak, would consumers pay a premium for this spill-resistant packaging? I'm skeptical.