The Wall Street Journal has an interesting book review today, about "Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers." (Sorry, I can't link to it, but I'm sure many blog readers are WSJ subscribers).

It tells the story of Tupperware, featuring the largely unsung role played by Brownie Wise, a former company executive who came up with the idea of selling the burping food containers at home parties.

Perhaps unsung is the wrong word for Brownie Wise. Forgotten is better. As the review points out, she was the first woman to appear on the cover of Business Week magazine back in 1954. But Wise and Tupperware founder Earl Tupper had a falling out, and she was fired a few years later.

If you read the WSJ's review and want some more information before you run out to buy the book, check out this good video interview with the author, Bob Kealing, at the Orange County Library System in Orlando, Fla.