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As editor of Plastics News, I scan scores of Web sites, emails and news releases daily, and stay in constant touch with our network of global staff reporters and correspondents -- the largest reporting team in the plastics industry. I distill the more interesting items into commentary for this blog. Plastics News, part of Crain Communications Inc., began publishing weekly news in 1989, and launched a bilingual China site in mid-2005. In 2007, Crain acquired the two leading English-language plastics publications in Europe - Plastics & Rubber Weekly and the monthly European Plastics News.
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Deflecting an asteroid with PET film

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Polyester film extruders -- prepare to save the planet. An Australian PhD student has won top prize in a global competition for a proposal to save the earth from a possible collision with an asteroid dubbed Apophis by wrapping the intruder with plastic film.

The theory is that if we could wrap enough reflective film on the surface of the asteroid, the film would act as a solar sail. "Such a coating may increase the asteroid’s reflectivity, enabling deflection by solar radiation pressure."

The prize winner is Mary D'Souza, a student at the Department of Mechanical Engineering at the University of Queensland in Australia (two blog posts in a row from U of Q? Just a coincidence). Her paper is titled "A Body Solar Sail Concept for the Deflection of 99942 Apophis.”

The project is getting some media attention today, so I wouldn't be surprised to see it featured in your local newspaper or TV report sometime soon.

But isn't this all a bit far-fetched? Maybe so. (How would we get enough film into space? How could we wrap the asteroid?)

But maybe it's just crazy enough to work. It's not as photogenic as blowing up the asteroid in the nick of time, but it is brilliant nevertheless.

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