D-M-E Co. is the latest company in the plastics industry to set up a Facebook page. The Madison Heights, Mich.-based mold technology supplier sent out a news release about the decision today, along with a link to its Facebook page.

This seems like a good way to communicate with younger potential employees. Having a Web site isn't enough anymore. If you want to show off your company online, you should have a listing on Wikipedia, as well as utilizing social networking sites like Facebook and MySpace.

Here's what D-M-E has to say about the decision to join Facebook:

Facebook, the preeminent social networking Web site with over 100 million active users, allows students and companies alike to connect through mutual interests.

The future of the plastics industry is dependent upon gaining interest from younger generations and recruiting talented individuals. D-M-E’s Facebook page serves as a way to publicize its student scholarship, and support D-M-E’s overall commitment to enhancing education and interest in the plastics industry.

The D-M-E Facebook page includes a video that provides an overview of the company, and technical videos on D-M-E products.