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As editor of Plastics News, I scan scores of Web sites, emails and news releases daily, and stay in constant touch with our network of global staff reporters and correspondents -- the largest reporting team in the plastics industry. I distill the more interesting items into commentary for this blog. Plastics News, part of Crain Communications Inc., began publishing weekly news in 1989, and launched a bilingual China site in mid-2005. In 2007, Crain acquired the two leading English-language plastics publications in Europe - Plastics & Rubber Weekly and the monthly European Plastics News.
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Erno Rubik's new plastic toy

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Remember the 1980s? Ronald Reagan, Wayne Gretzy, MTV? How about the Rubik's Cube -- a 3-D mechanical puzzle from Hungarian inventor Erno Rubik? For a few years, they seemed to be everywhere.

Well, Rubik is back and preparing to introduce a new plastic 3-D puzzle called Rubik's 360. This time the toy is a sphere -- actually, three clear spheres, one on the outside and two inside.

Inside the spheres are six balls, each a different color. To solve the puzzle, the player shakes or otherwise manipulates the balls through holes in the spheres into colored compartments in the outer sphere.

I don't know of Rubik's new toy will come anywhere close to being as popular as his Cube. If you'd like to see the 360, and hear from Rubik about how he came up with the designs, check out this video from Time magazine's Web site.

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