As managing editor of Here's a marketing-related story that caught my eye. Dynamic Plastics Group, a Roselle, N.J., injection molder of plastic luggage tags, says it "has refused to take a hit in this recession, and has decided to take back lost business with a 'tough' approach."
According to a news release from the company, the firm recently lost a substantial part of its business when several specialty catalog companies selling their luggage tags suddenly went out of business.
"I have been making these luggage tags for over 20 years. We make the toughest luggage tags in the industry out of butyrate plastic. No one else uses such high quality material. I just couldn't stand to lose business because of this lousy recession. Honestly, this recession just makes me sick to my stomach," said owner Leo Czekalski.
So he decided to develop a new Web site to offer his luggage tags direct to consumers.
"Ten years ago I would never have thought about selling direct from manufacturer to consumer, but desperate times call for desperate measures," he said.
The news release, and the new Web site, play up the "tough" image of the Czekalski, and the company's luggage tags. Seems like a good idea.
According to the release, Dynamic Plastics Group also makes products for consumer, industrial and medical applications.