As managing editor of Dow Chemical Co. will sponsor a new showcase at the 2010 North American International Auto Show that will feature innovations related to electric vehicles.
The exhibit, dubbed Electric Avenue, will include advances in lighweight design and battery technology. It will include almost 20 vehicles, plus related symposiums and special events on an adjacent stage.
"We believe developing and commercializing next generation battery technology, for example, will help ensure the sustainability of the automotive industry while meeting the nation's energy and environmental goals and generating tens of thousands of green collar jobs in Michigan and throughout the nation," Dow's Heinz Haller, executive vice president for performance systems, said in a news release.
The auto show will be here before you know it -- the press preview starts Jan. 11, and the industry preview on Jan. 13.