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As managing editor of Plastics News, I scan scores of Web sites, emails and news releases daily, and stay in constant touch with our network of global staff reporters and correspondents -- the largest reporting team in the plastics industry. I distill the more interesting items into commentary for this blog. Plastics News, part of Crain Communications Inc., began publishing weekly news in 1989, and launched a bilingual China site in mid-2005. In 2007, Crain acquired the two leading English-language plastics publications in Europe - Plastics & Rubber Weekly and the monthly European Plastics News.
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Orlando restaurants: more than Golden Corral

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Scott Joseph, an Orlando restaurant critic, was part of the team that convinced SPI to move NPE to Florida.

Joseph writes in his blog that plastics industry representatives were worried that Orlando didn't have appropriate restaurants to wine and dine business clients. One in particular asked,"What are we supposed to do, have all of our client meetings in Golden Corral?"

And there we were, back at the same stereotype that the rest of the world has about Orlando restaurants. Most people see us as a city of theme parks with little more than corn dogs and turkey legs to sustain us. All-you-can-eat buffet restaurants represent haute cuisine, if any of us even knew such fancy words.

To battle the stereotype, Orlando's team took Joseph along on their trip to the SPI's national board meeting last month in Washington. His mission -- to convince the plastics industry exhibitors that Orlando's restaurants had a lot of offer.

Joseph writes that "all of the people associated with the plastics board were very nice, and they all said they were pretty sure Orlando would get the show...."

Still, it took another four weeks -- and another visit to Orlando -- before today's announcement sealing the deal. (Another stumbling block was assurances that local roads could withstand the weight of the house-sized manufacturing equipment that will be transported from railroad to the convention center.)

After no phone calls all those years from Chicago's Mayor Daley, the plastics board members were most appreciative that Mayor Crotty took the time to come along. And during the pre-dinner reception, Crotty called two of the organization's leaders into an unoccupied meeting room and handed his cell phone to them. On the other end of the line, Governor Charlie Crist extended a personal invitation to them to bring their convention to Florida.

So that's some of the backstory about how Orlando landed the NPE. Congratulations to the efforts of Sain and his team -- they impressed me with their dedication and vigorous pursuit of the prize. And congratulations to Central Florida's restaurant scene for being tout worthy. And that's just today -- imagine how much more vibrant and exciting the restaurant community will be by 2012.

Great insider stuff... thanks for sharing that. It's nice to have a fun NPE-related blog post.

Meanwhile, there's more bad news for McCormick Place today. The Chicago Tribune is reporting that the National Restaurant Association is considering taking its 2012 trade show to Orlando or Las Vegas.

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Comments (2)

Thanks for the mention.
I can tell you that everyone in Orlando is very excited about SPI's decision to bring NPE to Orlando in 2012 and 2015. As the date nears, please feel free to call on me for specific restaurant advice.

Amazing, but not surprising, to hear: "One (plastics industry leader) in particular asked,'What are we supposed to do, have all of our client meetings in Golden Corral?' "

That is the same constipated mentality and world enlightenment view among industry "leaders" that is responsible for the dismal state of plastics' low image with consumers et al.

In the early 1990s at a (then) American Plastics Council Advertising Committee meeting in Michigan, we were given the results of studies that showed -- conclusively -- if the plastics industry fell below a certain advertising target rating point expenditure level, consumer attitudes would again precipitously fall back into the realm of negative opinion about our industry and products. Each time expenditures were above that critical level, consumer opinion went positive. Obvious, consistent and proven "Cause=Effect".

Next Question from one of the plastics industry "leaders" on the Ad Committee: "Well, how long do you think we'll have to spend that money???"

It appears that genius has moved from Advertising Ignorance to Gustatory Evaluation.

Great... just great.

Welcome to Central Florida. The dining options in this area are world-class.

And, Mr. Genius Industry Leader, there are a couple of Golden Corrals you obviously want to experience.

George Makrauer
gmak@comad.com

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