As editor of Plastic packaging manufacturers have some new competition jockeying for attention from consumers who value sustainability.
Ecologic Brands Inc. this week is rolling out a cardboard bottle for Seventh Generation laundry detergent. USA Today wrote about the package yesterday.
Ecologic calls its packages pouches, but they look like bottles. They're made from recycled cardboard and newspaper, and when they're empty they can be torn up and recycled with newspapers. (That's assuming anyone out there is still buying newspapers and recycling them, right?)
The packages still have plastic caps -- so that they look like a regular laundry bottle, according to Ecologic CEO Julie Corbett. "If you change too much, you can end up scaring consumers from buying it," she told USA Today's Bruce Horovitz.