As editor of Country music star Toby Keith may call it the "stupidist song" he's ever recorded, but his catchy homage to a thermoformed icon is all over the web today.
Yes, it's "Red Solo Cup," a silly song with the refrain: "I love you, red Solo cup. I fill you up. Proceed to party. Proceed to party."
The folks at Solo Cup Co., the 75-year-old Lake Forest, Ill., foodservice products supplier, just might be about to experience a surge in public recognition.
Slate magazine has already discovered the song, as well as a new square base design that Solo Cup has introduced. The web site reports today on the developments:
How did the red cup become synonymous with good times, keg draughts, and sticky-floored basements?"The history is a little sketchy," says Kim Healy, VP of consumer business for Solo. "We know we were one of the first to introduce a party cup."
Solo Cup offers the 18-ounce "flush fill" cups in a variety of colors, but it turns out that consumers prefer the red ones by a large margin.
I have my own theory about why -- think school colors. But if Toby Keith's song catches on, the red variety may even catch on up in Ann Arbor.