It was almost predictable that the trend of using recycled plastics in electronics like laptops was going to spread wider. Now, Motorola Inc. has unveiled the world's first mobile phone made of recycled plastic bottles -- the carbon neutral Moto W233 Renew.
I like the idea of using recycled plastics -- as our industry has been doing all along -- but I'm not sure why marketing executives are so obsessed with plastic bottles. I guess the concept of "recycled plastic bottles" sells better to consumers than other types of recycled plastics? In other words, recycled plastic bottles are "sexier" than recycled plastic bags, film, pipes, auto parts, etc.?It reminds me of a public relations campaign during the Beijing Olympics, which touted "T-shirts made from plastic bottles." Come on. How long has recycled polyester been used in apparel already? What's so sensational about it?Speaking of plastic bottles, another important piece of news is that Coca-Cola will start the world's largest bottle-to-bottle recycling plant in Spartanburg County, South Carolina, next Wednesday, the Spartanburg Herald Journal reported. It's a wonderful thing to produce food-grade PET from used bottles and make new bottles with the material. Absolutely the best use of discarded bottles. I very much look forward to the January 15 satellite media tour of the facility. Finally, is it more eco-friendly to stick to your old cell phone or to replace it with the eco-friendly W233, which doesn't even offer much functional features that your old phone doesn't have?