How many American companies in the plastics industry have WAP (Wireless Application Protocol) applications that enable easy access to company information from a mobile phone or PDA? A small Chinese company, Anhui Xinli Composites Co. Ltd., has included WAP service as part of its marketing campaign.
Xinli doesn't have its own WAP site per se. Instead, it joined a resin industry WAP site "Anhui Resin Web" that's hosted on China's 12114.org, a mobile messaging domain name directory service platform owned by the Ministry of Industry and Information Technology. Any cell phone user can access "Anhui Resin Web" simply by sending a text message. Four-year-old Xinli claims annual capacity of 40,000 metric tons of unsaturated polyester resin and 50 million yuan (US$7.3 million) in fixed assets.SEARCH
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Chinese resin maker launches WAP site
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