Mexico's Anipac planning pro-plastic ad campaign

MEXICO CITY (Oct. 26, 10:05 p.m. ET) -- In its second major initiative within a week, Mexico’s national plastics industry trade association will launch a multimedia advertising campaign to stress the benefits and advantages of plastic in today’s society.

Last week the association, Asociación Nacional de Industrias del Plástico AC (Anipac), unveiled plans for a nationwide public relations campaign, intended to persuade legislators to modify a law that would see non-degradable plastic bags banned from all Mexico City stores by mid 2010.

Anipac announced the ad campaign late Oct. 26.

“Among our main objectives is to transmit to everyone who uses plastic the benefits and advantages that this material offers,” Anipac said in a statement circulated to all its members.

It has contracted independent media-planning and buying agency Contacto en Medios of Mexico City to handle the campaign and is appealing to members to donate $750 each toward its cost.

Anipac, which has adopted the slogan “Say yes to plastic,” said it is acting to “counter the attacks to which the plastic sector has been subjected.”

It fears a bag ban in the Mexican capital would set a precedent and be copied by all of Mexico’s 31 other states.

The answer to the problem of discarded plastic bags, it believes, is recycling. It is preparing a proposal for Mexico’s environment and natural resources ministry Semarnat (Secretaría de Medio Ambiente y Recursos Naturales) that would see hundreds of thousands of garbage collectors incorporated into a national garbage separation initiative.

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