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Plastics News caught up with Adrian van Hooydonk, senior vice president BMW Group Design, before his Dec. 2 speech at Hong Kong's Business of Design Week.In the first clip, running 2:36, he talks about how the push for ‘’zero emission mobility’’ means more plastics and other lightweight materials, and he discusses why he likes working in those materials because of the design flexibility they provide.
In the second clip, running 2:38, van Hooydonk talks about BMW's development of mass production technologies for CFRP, which the company considers a key advancement, and he gives some advice to the plastics industry on developments the car maker would like to see for in-mold technologies.
In the final clip, running 4:02, he talks about the growing importance of the China market, and BMW's plan to set up its first design studio there next year. That studio will be part of its DesignworksUSA Los Angeles-based subsidiary, which also does work for other companies and other industries.
Harold Bevis, chairman and CEO of food and medical packaging converter Prolamina Corp., answers the question from PN reporter Dan Hockensmith during a recent interview at the firm's plant in Neenah, Wis. As the former CEO of Pliant Corp., Bevis has studied the marketplace from the film manufacturing and converting sides. Prolamina is based in Lake Forest, Ill. (2:21).
Myra Onesimus is a Chicago-based senior packaging engineer responsible for packaging development activities for Unilever's Lipton, Knorr, and Hellmann's brands. At the June 2011 Global Pouch Forum in Ft. Lauderdale, Fla., she discussed with PN reporter Dan Hockensmith what Unilever is looking for in flexible packaging and the long-term prospects for flexible vs. rigid packaging (1:43).
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