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Back to top Design Stories

An interview with Bill Moggridge

August 12, 2013 <

Writer, storyteller and design evangelist Gaylon White interviewed Bill Moggridge, co-founder of design firm IDEO, in September 2007 in Palo Alto, Calif., soon after the publication of Moggridge's book-DVD set, called Designing Interactions, which combines traditional print and new digital media. Moggridge died last September at age 69, and that interview was never published – until now. For the first installment in his new monthly Plastics News column called Design Stories, White dug out the tapes from that 90-minute interview, and sifted out some nuggets of classic Moggridge wisdom. This edited highlight audio runs just over 23 minutes, and covers such topics as the merging of print and digital media, the impact of Apple's iPhone on society and what businesses need to know and understand about sustainability, innovation and design. Listen to the voice of a design master in his own words in this exclusive audio clip.

Back to top Conversations About China

Adrian van Hooydonk, BMW Group Design

December 29, 2011 <

Plastics News caught up with Adrian van Hooydonk, senior vice president BMW Group Design, before his Dec. 2 speech at Hong Kong's Business of Design Week.In the first clip, running 2:36, he talks about how the push for ‘’zero emission mobility’’ means more plastics and other lightweight materials, and he discusses why he likes working in those materials because of the design flexibility they provide.

Adrian van Hooydonk, BMW Group Design

December 29, 2011 <

In the second clip, running 2:38, van Hooydonk talks about BMW's development of mass production technologies for CFRP, which the company considers a key advancement, and he gives some advice to the plastics industry on developments the car maker would like to see for in-mold technologies.

Adrian van Hooydonk, BMW Group Design

December 29, 2011 <

In the final clip, running 4:02, he talks about the growing importance of the China market, and BMW's plan to set up its first design studio there next year. That studio will be part of its DesignworksUSA Los Angeles-based subsidiary, which also does work for other companies and other industries.

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