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How Playtex is using design to woo buyers in the sippy cup market


March 24, 2014 10:11 am ET

When Playtex Products LLC set out to reinvent the sippy cup, it learned small things in life can make big differences.

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Housewares company building on CaliBowls' success


March 17, 2014 6:26 pm ET

CHICAGO — Simple Wave LLC has found a lot of success for its CaliBowls, a polypropylene series of bowls, injection molded with a lip to help prevent spills. Now the Hayward, Calif.-based company is launching a series of other housewares...

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Design Stories: Putting out-of-the-box thinking into a box


March 4, 2014 9:46 am ET

The first sign that FreshRealm is a different kind of company is its name: two words joined as one with the first letter of the second word capitalized. Another hint: its website domain is a “dot.co” instead of a “dot.com.”

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Plastics get the blame for Apple's iPhone 5c failure


February 28, 2014 12:34 pm ET

OK, I confess, it was exciting when Apple Inc. unveiled the iPhone 5c in September, and design chief Jony Ive called it “beautifully, unapologetically plastic.”

N.Y. center to help aerospace firms transition to composites


February 20, 2014 2:36 pm ET

A new technology center is opening its doors to help Long Island aerospace and defense suppliers replace metal parts with plastic composites.

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Plastics get the blame for Apple's iPhone 5c failure


February 18, 2014 3:48 pm ET

OK, I confess, it was exciting when Apple Inc. unveiled the iPhone 5c in September, and design chief Jony Ive called it "beautifully, unapologetically plastic."

Altair launches 2014 Enlighten Award


February 12, 2014 6:46 pm ET

Submissions are now open for the 2014 Altair Enlighten Award, presented in collaboration with the Center for Automotive Research, product design and software company Altair Engineering Inc. has announced.

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Dassault helps design US team's 4-man bobsled


February 10, 2014 1:48 pm ET

3-D design software from Dassault Systèmes SA helped the U.S. Winter Olympic team shave milliseconds off the speed of its four-man bobsled, Night Train 2, which is currently competing in the Sochi games in Russia.

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The art of provocation


January 22, 2014 2:18 pm ET

One of the roles of design is to provoke. But provoking people so they like it is a tricky and sometimes risky proposition. The art of provocation comes down to subtlety — making the audience feel inspired, not provoked.

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Ford's F-150 gets new look thanks to plastics


January 14, 2014 3:51 pm ET

DETROIT — Plastics are about to give Ford Motor Co.'s iconic F-150 truck a distinct design signature.

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