ATLANTA - Montell Polyolefins plans to use its new international muscle to speed development of new types of packaging. Montell was created by the merger of the majority of the polyolefin interests of Royal Dutch/Shell Group and Montedison SpA, including the former Himont Inc. Montell began operations April 1.
Speaking at Packaging Strate-gies '95, held April 19-21 in Atlanta, Mark Knorr, Montell strategic marketing manager/packaging, said the resin maker is in an ideal position to streamline new package development.
The company can take advantage of its size and skills by working directly with customers to identify what packaging buyers and planners need to buy and why, and then devise methods to add value to the product, he said.
Knorr said Montell advocates forming teams that include material suppliers, converters, and customer-buyers to design and implement packaging changes from the earliest stages to thestore shelves.
Knorr touted Montell's worldwide distribution network, its polypropylene plants in 14 countries, polyethylene plants in three countries, and expertise in the production of packaging resins for 40 years as major elements of the equation of developing new packaging.
Montell is based in Hoofddorp, the Netherlands. Its operating arms are Montell North America in Wilmington, Del.; Montell Europe in Zaventem, Belgium; and Montell International, also in Zaventem.
Montell claims 7.3 billion pounds per year in annual production capacity for PP and related products, and about 1.5 billion pounds capacity for PE.