TARPON SPRINGS, FLA. - Devaluation of the Mexican peso in December caused Coca-Cola Co. to cut its estimated annual use of PET resin for drink bottles in Mexico by more than half, from 99.2 million pounds to 37.5 million pounds. Yet in 1994, for the second year running, per-capita consumption of Coca-Cola by Mexicans was the highest of any country, according to Marcellino Martinez, director of technical services for Coca-Cola Mexico.
In 1994, Mexicans consumed 1.3 billion cases of Coca-Cola - 24 bottles per case, 8 ounces per bottle - or about one 8-ounce bottle a day for every resident, he said at the Bev-Pack Americas conference in Tarpon Springs. Mexico surpassed America's per-capita consumption of Coca-Cola in 1993.
PET bottles are making inroads to the Mexican market in part due to the high cost of glass, which now approaches the cost of plastic in smaller-size bottles, Martinez said.
For example, the one-half liter glass ``contour'' Coke bottle costs about 10 cents to produce; a one-half liter PET bottle costs about 111/2 cents, according to Martinez.