GREENSBORO, N.C.-Rexam Flexible Packaging, a division of Rexam Inc. of Charlotte, N.C., is seeing success with its new line of preformed stand-up pouches. Produced at Rexam's Greensboro plant, the pouches, which are laminates of 48-gauge polyester and linear low density polyethylene, are gaining wider acceptance in diverse markets - from agricultural chemicals to foods and beverages - said Rusty Reynolds, sales and marketing manager for the flexible packaging division.
``We have been producing the stand-up pouches with a number of different closures and fitments since the second quarter of this year,'' Reynolds said. ``We have had half a dozen products take off and [have] a good number in development.'' Reynolds said that although U.S. consumers have been slow to accept pouches at the retail level, they are widely used in other countries and in nonretail applications such as agricultural chemicals.
Advantages of the pouches include lower unit costs and shipping costs, refillability, and a 70 percent waste reduction by weight over rigid containers, Reynolds said.
``We feel the pouches complement our expertise in printing, laminating and bag converting,'' he said.
Rexam Inc. is the North American arm of Rexam plc of London, and is a major printer, laminator and converter of flexible plastic film and packaging.