After months of mulling over its niche in the marketplace, Caroba Plastics Inc. has reversed course. A year ago, the Englewood, Colo., company decided to make custom medical molding its only market.
But in a recent turnabout, Caroba rejected that idea and began a push into plastic consumer products.
Although medical molding is still Caroba's strength, the firm's future lies in other markets as well, according to Phil Bailey, Caroba's sales and marketing manager.
In the past couple of months, Caroba has garnered $2 million in consumer goods business, a huge incentive to stick with its newest game plan. It also snagged a $300,000 consumer goods job that the client recently pulled from a Japanese molder, he said.
Two new Nissei injection presses with open-loop controls, replacements for older machines, and a computer-aided-design system in its toolroom, will help Caroba stay on top of those production runs, scheduled for early 1996.
The CAD program, installed about 11/2 months ago at a cost of roughly $30,000, is vital to doing business and making bids, now that many customers hand over their product designs on computer disk, Bailey said by telephone Dec. 1.
Next year's goal is to add robotics to Caroba's 15 presses, and bring in more large-volume production runs. To that end, it has hired two sales agents, Bailey said.
The company also is touting that it has assembly and packaging capabilities under one roof, which makes runs easier to control and to track, in case of problems, he said.
According to Bailey, the company expects sales of approximately $5.7 million next year - 40 percent medical, 40 percent consumer goods and 20 percent precision parts for computers and printers.
Bailey would not comment on the new work, except to say it includes some recreational items.