Silver Line Building Products Corp., a New Jersey window extruder and fabricator, is looking to build a Midwest factory in either Iowa or Indiana, according to a company official. Silver Line's Extrusion Division said it had 1995 sales of $41 million, all from vinyl windows and doors. The company is based in North Brunswick, N.J.
Gregg Proscia, vice president of sales, said company officials want a 250,000-square-foot space in the Midwest by the end of 1996. Last spring, Silver Line added a distribution center in Alsip, Ill.
Most vinyl window extruders sell their profiles to other companies, called fabricators, that form them into finished windows. Silver Line is different. The company fabricates its own extrusions and markets them directly.
About 35 percent of Silver Line's window sales comes from mass merchant home centers, Proscia said in a Jan. 10 tele-phone interview from North Brunswick. Home Depot sells windows made by Silver Line under the American Craftsman name. The company also sells to independent lumber yards, home builders and remodelers.
``The Midwest has been a mini-boom market for us in a very short period of time,'' Proscia said.
The region is the center of the key remodeling market, a major consumer of vinyl windows.
``Our focus for this company on the Midwest will be very, very, very heavy over the next few years,'' he said.
Silver Line was not included in Plastics News' first-ever, sales-based ranking of North American window extruders. But $41 million in sales would place the company in the top five.
Silver Line also injection molds hardware for windows, sold under the Custom Craft Plastics name.
Proscia said Silver Line is becoming more openly aggressive. In 1995, the company exhibited at the Builders' Show for the first time. The company will be back at the 1996 show, scheduled for Jan. 26-29 in Houston.
Silver Line also exhibits at the National Association of the Remodeling Industry trade show and NAHB's Remodelers' Show.