Since locating a site on the World Wide Web, Mother Lode Plastics Inc. has received lots of electronic mail and numerous inquiries. But, the 10-press, custom injection molder in Sonora, Calif., has yet to strike gold on the Internet. Mike Benincasa, Mother Lode's controller, said designing a page or an information kit and getting a Web site is relatively easy.
The company paid a local computer hacker about $300 to put Mother Lode in the fast lane of the information superhighway. For another $20-$30 a month, the company can stay there.
``It's cheap advertising,'' Benincasa said.
But why did such a small company, whose injection molding machines have clamping forces of 70-700 tons, feel the need to go global?
``We figured everyone else will be there in a year or so,'' Benincasa said, ``so we might as well be the first.''
Benincasa said the company's one-page Web brochure has generated dozens of requests from students and the curious from places as far away as Australia and Europe. Students tend to look for technical information about materials, such as the one student from the Netherlands, who requested information on polycarbonate.
But so far, Mother Lode has received only a few requests for quotes for legitimate molding projects, and nothing that has translated into cash for the company. Still, the exposure from being on the World Wide Web has been formidable.
``Every time someone calls up the word plastics, they get Mother Lode,'' Benincasa said.
The company can be reached at: http://www.sonnet.com/webworld/mplastic.htm or e-mail at [email protected]