DETROIT - Menasha Corp. has created a new division, called Orbis, under which it will consolidate several existing businesses within its Material Handling Group. Menasha, making the an-nouncement April 15 at the North American Material Handling Show in Detroit, said Orbis will include Convoy Plastic Pallets and LewiSystems, both of Watertown, Wis.; DuraPak of Cincinnati; and the newly acquired WolPac Inc. of Madison Heights, Mich.
``This is an entire refocus for us and we've organized our business that way,'' said John Snyder, president of the Materials Handling Group.
Snyder said Orbis will be able to provide a total solution for customers needing returnable packaging and material handling. Orbis is Latin for circle.
Snyder said the movement to-ward ``total solution'' material handling is being driven by customers who are seeking efficiency improvements and want to re-duce waste by using reusable and recyclable packaging.
Rather than being product-focused, as in the past, the Orbis companies now will be market-and application-focused, he said.
Menasha, based in Neenah, Wis., also created market-focused specialty business units under Orbis and appointed the following executives: John Wilde, vice president and general manager, food; Randy Phelps, vice president and general manager, industrial; Harold Epps, vice president and general manager, materials handling; and John Morgan, general manager for manufacturing.
Convoy Plastic Pallets produces a line of proprietary and custom plastic shipping pallets and dunnage trays. LewiSystems designs and produces containers for the automotive, electronic and food industries. DuraPak produces durable, returnable, interior packaging and containers for handling and shipping components and subassemblies from manufacturers to assembly plants.
WolPac, acquired in March, designs, tests and creates prototypes for returnable packaging systems used by the automotive industry.