PHOENIX - After 13 years in business in Phoenix, Ad America Inc. is moving to Coeur d'Alene, Idaho, where Ad America's President Jeff Springer hopes business will be better. Ad America makes advertising and promotional items from vinyl and polyurethane, using outside vendors, then markets the items nationwide. Springer said the firm began moving to Coeur d'Alene on June 30, and hopes to have his small telemarketing office operational within 30 days.
Plans call for the company to eventually establish a complete manufacturing facility in Coeur d'Alene, bringing in-house those portions of manufacturing that it currently subcontracts. About 80 percent of the company's sales involve four products - pens, key tags and magnetic vinyl items from small refrigerator magnets to large signs for trucks.
Springer said the move was prompted by his desire to expand into manufacturing but not being able to find employees in the Phoenix area.
``I would stay here if I could,'' said Springer in a telephone interview, ``but the unemployment rate is so low that you can't even get people to come in and fill out an application.''
Unemployment rates in the northern Idaho community about 30 miles east of Spokane, Wash., tend to be higher due to the closing of several lumber mills in the area, Springer said. He plans to move about 10 employees in management positions from Phoenix to the new office.
Over the next few years, Springer said he plans to build a 5,000-square-foot manufacturing plant and eventually employ up to 500.