BRISBANE, AUSTRALIA - Australia has followed the North American trend and introduced polypropylene labels to Coca-Cola PET bottles. Plastic labels are widespread in North America, but Sydney-based Coca-Cola Amatil Ltd., a subsidiary of Atlanta-based Coca-Cola Co., traditionally has used paper labels in Australia.
However, the paper labels are now being replaced as part of Coca-Cola's plans to standardize its packaging worldwide.
Brisbane-based Sealright Packaging Co. of Australia Pty. Ltd., a subsidiary of Sealright Co. Inc. of Overland Park, Kan., won the contract to supply plastic labels to Coca-Cola in Australia.
Sealright started supplying labels to Coca-Cola Amatil in July, but Bill Jackson, Sealright Australia acting managing director, would reveal neither the value nor the duration of the contract.
Jackson said the company installed A$3.5 million (US$2.76 million) high-technology printing presses at its plant in June and planned to invest a further A$5.5 million (US$4.33 million) on additional equipment over the next four years.
He said the printing technology was supplied by Sealright Co. Inc., which has supplied plastic labels to Coca-Cola in North America for several years. Jackson said paper labels are widely used on Coke bottles in the Asia-Pacific region and there is potential for Sealright to export plastic labels to bottlers in the region.