With a goal of capturing 20 percent of the 2.9 billion pound worldwide market for color and additive masterbatches for plastic resins, Ampacet Corp. is expanding its international operations and ventures. Ampacet, a color and additive masterbatch supplier based in Tarrytown, N.Y., now claims to be a leader in polyolefin applications of masterbatches, with a 13 percent market share.
The company serves a number of markets, but its primary focus is on color and additive masterbatches for film applications.
North America represents only 35 percent of the world market for masterbatches, so the firm is focusing on growth in Europe and Asia to help it achieve its target, said Howard England, senior vice president for manufacturing. Europe represents 33 percent of the world market, while Asia accounts for 27 percent.
Ampacet bases its growth strategy on adding capacity abroad, expanding its international technology base, and on research and development projects that apply global resources while taking advantage of domestic resources. Speaking at an Aug. 15 news conference in New York, England said Ampacet has formed several ventures that embody that plan.
The firm announced Aug. 15 it launched a program with Kafrit Industries Israel of Kibbutz Kafar Aza, Israel, to produce masterbatches for films used in agricultural applications. Ampacet li-censed Kafrit to use its technology to develop ``smart'' masterbatches.
Ofra Kalisky, market development manager for specialty products for Ampacet, said such smart masterbatches would be used to produce films with specific colors that would encourage the growth of crops while discouraging fungi and weeds, or would be impregnated with time-released agricultural chemicals, or would help to control greenhouse atmospheres.
Ampacet formed a business alliance with equipment maker Pomini SpA of Castellanza, Italy, and acquired Tisco srl of Telgate, Italy, an engineering grade resin compounder.
``Next, we will look at establishing a European manufacturing facility to add production capacity, and then we will look at markets in the Far East,'' he said.
Also, he noted Ampacet recently added an executive at its Tarrytown headquarters whose duties will be considering and developing markets in South America.