The recently formed Kalle Pentaplast GmbH rigid films joint venture creates a North American business with more than $250 million in annual sales. The joint venture means Hoechst AG will combine its rigid film sales in North America with Klockner Pentaplast of America Inc.'s film sales. The venture's North American sales office will be based at Klockner Pentaplast of America's Gordonsville, Va., head office.
Klockner Pentaplast spokeswoman Nancy Edwards said the venture will offer a broader product range than either of the parent firms, but she expected no major change in how the merged business serves the market.
Klockner Pentaplast's contribution to the product line includes rigid vinyl, glycol-modified PET, amorphous PET, Barex impact-modified polyacrylonitrile films, and coated and laminated poly-vinylidene dichloride and Aclar chlorinated fluoropolymer films.
The company makes the films at Gordonsville and Rural Retreat, Va., for pharmaceutical, medical, food, general packaging, printing and other applications.
Hoechst's products, imported from production plants in Gendorf, Germany, and Weert, the Netherlands, include rigid vinyl credit card overlay and core stock, vinyl furniture films, biaxially oriented PVC film for shrinkable labels, and PVC and other thin films for decoration and tape. Hoechst's amorphous PET and polypropylene furniture films are not yet sold in North America.
Francisco Alvarado, business director for the Hoechst products in North America, and two sales representatives, will move from Charlotte to Gordonsville. Harry van Beek, president of Klockner Pentaplast of America, will join Kalle Pentaplast's board of directors. He has been responsible for Klockner Pentaplast's global operations for several years.
Alvarado said other Hoechst activities in the Charlotte area are unaffected by his move and the new joint venture.
Edwards said Klockner Capital Corp. of Gordonsville has annual sales of more than $500 million and that Kalle Pentaplast's North American sales will be more than half that amount. Klockner Capital, a subsidiary of Klockner Werke AG of Duisburg, Germany, will continue to be the parent of Klockner Pentaplast of America.
Edwards would not comment on Plastics News' estimate of $115 million in film and sheet sales for Klockner Pentaplast of America.
Hoechst and Klockner announced their joint venture plan in July. Kalle began operation on Sept. 5. The Montabaur, Germany-based venture estimates its annual sales at about 600 million deutsche marks (US$397.8 million). It employs about 1,200 at Montabaur, Gendorf and Weert. Klockner Pentaplast of Monta-baur will manage the venture's production operations.