The Structural Insulation Panel Association, which represents foam-core building panels, is teaming with a plywood trade group to build a demonstration house at the Builders' Show in Houston in January. The program includes an aggressive campaign in the building industry press before the National Association of Home Builders' giant show Jan. 24-27.
Co-sponsoring the 2,800-square-foot house is the Washington-based SIPA and the Engineered Wood Association, formerly known as the APA, or American Polywood Association, based in Tacoma, Wash. That group represents major lumber companies and makers of engineered products such as strandboard.
Russell Roeding, SIPA executive director, said the total package, both the demo house and the trade press package, is ``easily a quarter-million-dollar promotion.''
For several years, the steel industry has built steel-frame homes at the Builders' Show, which attracts more than 50,000 people.
The foam-panel house will be erected in the parking lot near the Astrodome, Roeding said. After Builders' Show, the home will be moved, completed and sold, with proceeds going to the Hermann Children's Hospital in Houston.
Advertisements and stories will run soon in several construction magazines.
A cover story and special insert will run in the November/ December Building Systems Magazine.
``It's going to be our main promotional handout at the NAHB show,'' Roeding said.