Ashland Chemical Co. is creating a new division specifically to distribute resins in Europe.
Starting Oct. 1, Ashland Plastics will become Ashland Plastics-Europe. The new division, to be based in Brussels, Belgium, gives a new name and focus to the company's non-U.S. resin distribution efforts, Ashland spokesman Jim Vitak said in a telephone interview from Ashland's Dublin, Ohio, headquarters.
Ashland Plastics had been the arm for all of Ashland's non-U.S. resin distribution business. But with Ashland's recent expansion in Europe, the firm has decided to concentrate an entire division there.
``We've been operating across the continent,'' Vitak said. ``It's a significant structure that needs the undivided attention of that European focus.''
Ashland employs more than 300 in 14 countries for its plastic distribution operations, which serve 21 European countries, Vitak said.
Recent activities include buying a Spanish distributor, forging a distribution deal with Borealis A/S of Lyngby, Denmark, covering northern Europe and Scandinavia as well as expansions in Germany and Eastern Europe, Vitak said.
Ashland does not release distribution sales figures.
Along with the new European focus, Ashland Plastics-Europe will come with new European leadership. Hansjorg Broser has been named vice president and general manager of the reorganized division. Broser had been a vice president of marketing and operations for Dow Corning.
The current leader of Ashland Plastics, vice president and general manager Gerald M. Snyder, will be moving into the top spot of another new Ashland division: Fine Ingredients.