Plastics One Inc., a Wallingford, Conn., used machinery dealer, has formed a nationwide dealer network to sell used machines under the Plastics One banner.
``This effort is to be your local used machinery supplier in every region of the country,'' said Plastics One President Robert Risbridger.
According to the Oct. 7 announcement, Plastics One has formed new joint ventures with six firms around the country. Four of them are regional manufacturers' representative firms that, until now, have sold mainly new machines.
Risbridger said the new divisions will be locally operated, with Plastics One coordinating the used machine business from Connecticut. Risbridger wants to use the Internet, linking the operations for internal communications and posting available machines, complete with photographs taken with digital cameras, on its Web site, http://www.plasticsone.com.
Risbridger founded Plastics One in 1975. The company buys used machines from around the country, shipping them back to its Wallingford plant. Earlier this year, Plastics One added a second facility by buying Engineered Plastics Co. of Warren, Mich.
In the new divisional setup, Plastics One is not buying the six companies. Plastics One has formed new corporations with each of the partner companies, under names such as Plastics One-Florida and Plastics One-San Diego. Buying and selling will be handled through the Plastics One corporate office, Risbridger said.
Risbridger said he has been thinking about creating a national operation, with regional locations, for some time.
``What I'm trying to do is run a common thread through the used machinery business and bring some structure and continuity to it,'' he said. ``It is time to bring continuity and professionalism to the used machinery business.''
The partner firms sell a variety of new machines, from Cincinnati Milacron to Toshiba presses.
``They've got older equipment and they're looking for an outlet to get rid of it. This just provides another outlet for them,'' said Charles Mills, president of E&I Equipment Inc. of Columbia, Mo., now also called Plastics One-Missouri. ``There'll be information on the Web site, that same day, when machines become available.''
The arrangement also will open up a new market, said Tom Bandemer of Erlanger, Ky., who represents Milacron for new-machine sales.
``There are customers out there that don't want a new Milacron machine. They may be looking for a used Milacron machine,'' he said.
Here are the new Plastics One affiliates:
Plastics One-Florida, W.G. Jaeckel Industries Inc. of St. Augustine, Fla.
Plastics One-Missouri, E&I Equipment of Columbia.
Plastics One-Minnesota, QMC Equipment Inc. of Edina, Minn.
Plastics One-San Diego, Blakely Associates Inc. of San Diego.
Plastics One-Mexico, West Suburban Services Inc. of Aurora, Ill., a firm that specializes in selling used machines in Mexico.
Plastics One-Cincinnati, Tom Bandemer Associates of Erlanger.
Machines will be stocked at each location. Initially, not all the locations will be able to operate machines for customers, but Risbridger said plans call for each one in the future to have a full-service warehouse, complete with machines under power.
``The used machinery business is all about purchasing and marketing,'' he said. ``Everything else is cost, so by having local offices in every area of the country, we'll more easily access the machinery available in those regions.''
Informed of the deal, representatives of two used-machinery competitors credited Risbridger for trying a different approach.
``It's innovative,'' said Richard Todd, a partner in Machinery Center Inc. ``It takes into consideration the whole theory about where the world is going from the standpoint of the Internet.''
Machinery Center, based in Coral Spring, Fla., also uses the national approach to used machinery sales, stocking equipment in warehouses in Middlesex, N.J., Cleveland and Franklin Park, Ill.
Richard Stone, Machinery Center's other partner, praised his competitor.
``Mr. Risbridger brings real dignity and professionalism to an industry that has been criticized for the unorthodox practices of some newcomers,'' Stone said.
``I can see where that would have some clout,'' said Jim Martin, president of Classic Plastics Sales Co. in Brunswick, Ohio, which handles used Van Dorn Demag injection presses.
Martin said the network would be more effective if customers could see machines running at each sales location.