WILMINGTON, DEL. — DuPont Co. is realigning the marketing organization of its engineering polymers unit in a push toward segment-driven marketing.
The move, which will be completely in effect by the end of the year, will result in a slight decrease in the number of DuPont personnel.
Erik Fyrwald, director of automotive engineered materials and engineered polymers, said the move will give personnel wider geographical responsibilities while providing customers with DuPont representatives armed with deeper market knowledge.
``We'll approach the market based on customer applications. That way we can take a large client like Siemens or Delphi and assign someone to them throughout the country,'' Fyrwald said.
The Wilmington, Del., company tops the North American nylon market with almost 400 million pounds of annual capacity.
