ATLANTA — Coca-Cola USA, a division of Coca-Cola Co., has introduced a half-liter PET bottle in certain cities in the United States and plans to sell it nationally next year.
The Atlanta-based firm introduced the 20-ounce Coca-Cola contour bottle in 1994.
``The 20-ounce is sold and marketed to on-the-go, immediate-consumption venues like convenience stores,'' said George Barkley, Coca-Cola spokesman. ``The half-liter is designed to be a single-serve, at-home package. It's what a person would consume at home in one sitting.''
The 16.9-ounce Coca-Cola classic, diet Coke and Sprite are sold in multipack carriers. Initially, the company planned to target 11 percent of U.S. markets. By the end of July, it was available in approximately 30 percent of the U.S. markets, including cities in Florida, Tennessee, Georgia, Colorado, Ohio, Kentucky, Missouri, Minnesota, Louisiana and Utah.
The half-liter PET bottles are blow molded by Ball Corp. of Muncie, Ind.; Southeastern Container Inc. in Enka, N.C.; and Western Container Corp. of Big Spring, Texas. Southeastern and Western are owned by Coca-Cola bottlers and were in the top 15 in Plastics News' 1997 survey of North American blow molders.