Complex Tooling and Molding Inc. expects to grab more molding and tool-building business by teaming up with a Singapore firm.
Complex, based in Boulder, Colo., said March 10 it formed an alliance with ViQuest Engineering Pte Ltd. Both firms serve computer, peripheral and data storage markets and have been developing compatible project management processes, data transfer and tooling standards.
ViQuest runs more than 100 injection presses in Singapore, Indonesia and Malaysia and has annual sales of about $80 million, similar to Complex's plastics-related sales, estimated Daniel Kelly, Complex's vice president of sales and marketing. Both firms build tools and have metal processing operations, Kelly said in a telephone interview.
Complex has worked before with ViQuest, sometimes shipping its tools to ViQuest at a customer's request, Kelly said. Complex already does considerable business in Asia; sometimes as much as 20 percent of a month's sales are in the region, Kelly estimated.
Kelly and Paul Kingsbury, Complex chief executive officer, expect the alliance to boost their firm's sales in the region. They cited as an example some customers' preference to build the tool and begin production in North America before they transfer molding jobs to Asia.
One of ViQuest's strengths is in-mold decorating, especially for molded lenses. ViQuest's familiarity with the Asian market also should work to Complex's advantage, he said, and ViQuest will gain from more exposure in North America.
ViQuest is part of Broadway Industrial Group Ltd., a Singapore-based public company. Broadway is a major supplier of expanded polystyrene foam molded packaging with about 23 facilities in eastern Asia.