New Herbold Inc. has a new president, Edward Ronca, and he hopes to boost U.S. content for the company's German-made granulators.
New Herbold in Sutton, Mass., the U.S. subsidiary of Neue Herbold GmbH of Sinsheim-Reihen, Germany, named Ronca president and general manager March 2.
Ronca has 29 years of plastics industry experience. Most recently he was vice president of AEC/Nelmor, which makes granulators and shredders in Uxbridge, Mass. Ronca left AEC/Nelmor, a unit of AEC Inc., in 1996 to run his own sales representative firm in New England.
New Herbold is Neue Herbold's U.S. distributor of granulators and recycling equipment.
Ronca replaced Charles Pollock at the top post at New Herbold. Pollock, who joined New Herbold in 1996, has left the company.
Ronca, in a March 6 telephone interview from Sutton, said his goal is to boost North American sales by adding sales agents.
Longer term, Ronca would like to source some components, such as in-feed hoppers and other sheet-metal components, from U.S. suppliers. New Herbold employees would attach the subassemblies to equipment shipped from Germany, he said.
The company now sources and stocks some auxiliary equipment in Massachusetts, including hoppers, conveyors and electrical equipment.