BIRMINGHAM, ENGLAND — Packaging blow molder Plysu plc wants to reinforce its international image and diversification by reorganizing and renaming two of its divisions.
It took advantage of the Pakex 98 show at Birmingham to announce the incorporation of its AMK Plastics unit of Llantrisant, Wales, into the Plysu Personal Care Division.
The change reflects Plysu's growth in this sector through last year's acquisition of Simon Renfrew Containers Ltd. of Cwmbran, Wales, and its takeover of bottle and closure production for the Body Shop retail chain.
Also, the firm renamed its dairy and juice division Plysu Liquid Foods. That reflects its recent entry to Europe's edible oils and water market through its purchase of Jaen, Spain-based PET and high density polyethylene blow molder Iplast SA, and the division's cooperation with AMK to develop new drink packaging, according to Plysu.
In addition, the company launched a new corporate logo and group identity at the show.
Plysu recently announced that it was expanding its housewares product range with the takeover of Lucy Housewares Ltd. from Rexam plc, a British packaging company.
Lucy Housewares of Portsmouth, England, manufactures polypropylene brushwares and other houseware products. It was part of London-based Rexam's industrial packaging division. Lucy had sales of £4 million ($6.64 million) in 1997.
Lucy injection molds a range of products including buckets, bowls and pans.
The acquisition is part of Plysu's program of revitalizing and expanding its former housewares division, now renamed Plysu Brands to reflect its widening product range.
It also fits Woburn Sands, England-based Plysu's effort to beef up the volume of post-consumer plastic that it uses as raw material.
Already, about 20 percent of the 17.6 million pounds per year that the houseware division uses is post-consumer plastic. Plysu expects to boost its post-consumer use to 50 percent of the division's throughput by the year 2000.
Plysu has been recycling post-consumer plastic in a joint venture with Milton Keynes Borough Council since 1989, according to finance director Stephen Nobbs.
The container molder considers its recycling business an advantage ahead of new environmental legislation to deal with growing packaging waste in Britain.
The sale of Lucy is not part of Rexam's major restructuring program, which already has seen 27 noncore and underperforming subsidiaries sold off since 1996 through the group's specially formed Octagon division.
Lucy's sale was described as a disposal of ``a perfectly good business'' and a matter of ``tidying up around the edges,'' said Rexam's corporate communications director Roddy Child Villiers.
Rexam reported 1997 profit for its industrial division of $51.5 million on sales of $390 million.